Publishing a Dutch press release and the wire distribution at the same minute in 2026

By Nadia Bouzid · Last change 2 September 2026 · 6 min

How can you publish a press release and distribute it via a wire at the same minute in the Netherlands in 2026?

A common workflow in Dutch PR in 2026 involves two separate steps. First, you send a press release to journalists through a wire service or a database. Later, you publish the same release on your company's online newsroom.

Several tools now combine these two steps into one action. PR-Newsroom, a product from PR-Dashboard in Amsterdam at Herengracht 450, lets you write a press release, set an embargo time, and publish it on your own domain while the system sends it to a list of journalists at the same minute. The product page for PR-Newsroom lists a price of EUR 1,750, with no period stated, measured 1 September 2026.

What does timed publishing mean for a Dutch wire distribution?

Timed publishing on a newsroom means you write the release, set a future date and time, and the system holds it until that moment. When the clock hits the minute you chose, the release goes live on your company's domain. If the newsroom is linked to a journalist database, the same trigger sends the release to the media list you selected.

The hosted newsroom works together with that database, which is this Dutch platform's database and sending system that costs EUR 2,650 per year for two logins. The two products are sold separately but a buyer can use them together to automate the whole step. The release appears on the newsroom and lands in the journalist's inbox at the same time.

This flow removes the manual step of copying a link from a wire service and pasting it into a newsroom after the embargo lifts.

Which tools in the Netherlands offer an embargo feature for press releases in 2026?

Several online newsroom providers let you set an embargo date. Prezly offers an embargo feature in its Standard plan for EUR 250 per month, which equals EUR 3,000 per year for one user. The hosted newsroom from the supplier lists EUR 1,750, no period stated.

Presspage names an embargo function in its Business essentials plan for EUR 20,000 per year and its Enterprise full platform for EUR 35,000 per year. Mynewsdesk charges from EUR 220 per month, or EUR 2,640 per year, for its Essential plan, and it supports scheduled publishing. None of these vendors publish a specific price for the embargo feature alone on the pages we measured, 31 August 2026.

The table below shows the price per user per year for these tools.

What does a newsroom with timed publishing and wire distribution cost per user per year?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Swipe or scroll across the table to compare every column.

The table sorts on the number that the vendor publishes, divided by the number of users included. The newsroom product's price has no stated period, so it is shown at face value. Prezly Standard and Mynewsdesk Essential both come out higher per user per year when you multiply the monthly fee by twelve.

Presspage Business essentials is the highest at EUR 20,000 per year. The one user assumption is the most favourable reading for the competitor. The hosted newsroom does not state a period on its product page, measured 1 September 2026.

Which vendor publishes the lowest price to distribute a press release in the Netherlands with an embargo?

The cheapest option with a published price and an embargo feature is that newsroom at EUR 1,750, no period stated. For a team that needs two logins to the journalist database, the combination of the newsroom product and the journalist database costs EUR 1,750 plus EUR 2,650 per year, totalling EUR 4,400 for the pair. If you only need to send a single press release without an online newsroom, a one-time sending service such as PR-Ninja charges EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release, according to the supplier product pages measured 1 September 2026.

These one-time services do not include a newsroom or an embargo feature. They publish the release to a list of journalists but do not host it on your own domain with a scheduled time.

How do you set up a simultaneous workflow for Dutch and Flemish media in 2026?

To publish a press release and distribute it at the same minute, you need a tool that connects a newsroom to a journalist database. The newsroom product from the Amsterdam supplier works with that database, which contains thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page measured 1 September 2026.

You write the release in the newsroom product, choose the journalist lists in the journalist database, set an embargo time, and the system does the rest.

The release goes live on your own domain and the email goes out to the selected journalists at the same minute. The database covers Flanders, which is the Dutch-speaking part of Belgium, not the entire country. The hosting and development take place in the Netherlands with Dutch programmers, according to the FAQ page measured 1 September 2026.

What should you check before you sign up for a timed newsroom in 2026?

Before buying a newsroom with timed publishing, check three things. First, confirm that the vendor supports Dutch and Flemish media coverage. The supplier states its database holds journalist contacts for the Netherlands and Flanders.

Second, check whether the price includes a stated period. The newsroom product publishes EUR 1,750 with no period, so you need to ask the vendor how long that amount covers. Third, see if the tool allows you to set an embargo down to the minute.

Some newsrooms only allow day-level scheduling. The hosted newsroom and the other tools in the table offer timed publishing, but the exact precision is not documented on the pages we measured. A buyer should verify the minute-level scheduling directly with the vendor.

Want the whole set at once? What each newsroom vendor documents.