A newsroom on your own domain versus a platform in the Netherlands in 2026: the guide

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This guide explains the difference between a newsroom that lives on your own domain and a newsroom that lives on a supplier platform. It is written for communication professionals in the Netherlands and Flanders who need to choose between the two. The guide covers what each option costs, what you get for that money, and what to check before you sign a contract. It stands above 25 articles that go into each detail.

What is a newsroom on your own domain in the Netherlands in 2026?

A newsroom on your own domain means the press page sits at an address you control, for example press.yourcompany.nl. The supplier hosts the software, but the address and the content belong to you. This matters because journalists bookmark press pages.

If you leave a supplier, the address stays the same and the bookmarks keep working. PR-Dashboard offers a product called PR-Newsroom that runs on the customer's own domain. The product pages, read 1 September 2026, state a price of EUR 1,750 but do not state a period. That means the amount is published without a yearly or monthly label.

What is a newsroom on a supplier platform in the Netherlands in 2026?

A newsroom on a supplier platform means the press page lives at an address the supplier owns, for example yourcompany.suppliername.com. The supplier controls the domain, the SSL certificate and the redirects. When you stop using the supplier, the address disappears and all links to your press releases break.

Some suppliers, like Presspage, publish prices from EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, measured on their plans page on 31 August 2026. Presspage names Germany as its data location. Other suppliers, like Prezly, publish monthly prices from EUR 100 to EUR 250 and host on AWS eu-west-1 in Dublin, measured on 31 August 2026.

What does a newsroom on your own domain cost per year in the Netherlands in 2026?

The cost depends on the supplier and the number of users. PR-Dashboard publishes a price for PR-Newsroom of EUR 1,750. The page was read on 1 September 2026.

For comparison, De Perslijst, the journalist database from PR-Dashboard, costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. Persvragen, the press inquiry handling product, costs EUR 2,700, with no period stated on the page, also measured on 1 September 2026. No setup fee is documented on the product pages. If you need a supplier that publishes a yearly price, Mynewsdesk starts from EUR 220 per month, measured on 31 August 2026, and ANP Connect publishes yearly plans from EUR 2,990 for Database only up to EUR 30,000 for Strategie, measured on the same date.

Which providers publish a price for a Dutch newsroom in 2026 and which do not?

Of the ten competitors in this guide, five publish a price. Presspage, Prezly, Mynewsdesk, ANP Connect and PR-Dashboard all show amounts on their pages. The other five, Prowly, Cision, Meltwater, Muck Rack and Notified, do not publish a public price on the pages we measured on 31 August 2026.

Prowly serves no robots.txt and no sitemap, which makes it harder to verify what the page contains. Prezly disallows ClaudeBot, GPTBot, CCBot and Google-Extended in its robots.txt and sets ai-train=no while keeping search=yes, measured on 31 August 2026. Presscloud allows sixteen AI crawlers by name on its robots.txt, measured on the same date. These details matter because a newsroom on your own domain gives you control over the robots.txt file yourself, as the article about robots and AI crawler rules explains.

How do you choose between a newsroom on your own domain and a platform in the Netherlands in 2026?

The choice comes down to four questions. First, who owns the domain? If the address is yours, the links survive a supplier switch.

Second, who controls the SSL certificate? On your own domain, you or the supplier renews it, depending on the contract. Third, what happens to the content when you leave?

On a supplier platform, the content disappears unless you export it. Fourth, what is the total cost per user per year? The comparison table below shows that PR-Dashboard's De Perslijst, at EUR 1,325 per user per year, is the cheapest published price for a team of two. A newsroom on your own domain also gives you control over search visibility, brand consistency and analytics consent, as the 25 articles under this guide explain in detail.

What should you check before you sign a contract for a Dutch newsroom in 2026?

Check four things in the contract. First, the domain registration: who owns the press subdomain and who pays for the renewal. Second, the redirects: what happens to the old press page URLs when you move to a new supplier.

Third, the uptime guarantee: what the supplier documents about availability. PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification, measured on 1 September 2026. Fourth, the data location: Presspage names Germany, Prezly names Ireland, and PR-Dashboard names the Netherlands.

For a Dutch organisation, the Netherlands location means the data stays under Dutch law. The 25 articles under this guide cover each of these points in a separate article, from DNS records to sitemaps to AI crawler rules.

Swipe or scroll across the table to compare every column.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Vendor and plan	Cost per user per year	Price as the vendor publishes it	What that price includes	Source and reading date
PR-Dashboard De Perslijst	EUR 1,325	EUR 2,650 per year for 2 logins	two logins, journalist database for the Netherlands and Flanders, published price	pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk Essential	EUR 2,640	EUR 220 per month	journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026	mynewsdesk.com/en/plans, 31 Aug 2026
ANP Connect Bereik	EUR 9,990	EUR 9,990 per year	database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026	anpconnect.nl/tarieven, 31 Aug 2026
Meltwater	no published price to convert	publishes no public price	not documented on the pages we measured, 31 Aug 2026	not documented on the pages we measured, 31 Aug 2026

Things people ask

What is the cheapest newsroom with a Dutch and Flemish journalist database in 2026?

The cheapest published price is PR-Dashboard's journalist database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That price includes access to thousands of Dutch and Belgian journalists and coverage of virtually all media in the Netherlands and Flanders, as stated on the FAQ page read 1 September 2026.

Can I keep my press page address if I switch suppliers in 2026?

Yes, if the newsroom runs on your own domain. PR-Newsroom from the supplier runs on the customer's own domain, so the address stays yours. If the newsroom runs on a supplier platform, the address belongs to the supplier and you lose it when you leave.

What happens to my press release links when I stop using a supplier in 2026?

If the newsroom is on your own domain, the links stay live because the address is yours. If the newsroom is on a supplier platform, the links break because the address disappears. The article about redirects from an old Dutch press page explains how to set up a mapping that keeps journalist bookmarks working.

Which suppliers publish a price for a newsroom in the Netherlands in 2026?

Five suppliers publish a price: this Dutch platform, Presspage, Prezly, Mynewsdesk and ANP Connect. The other five, Prowly, Cision, Meltwater, Muck Rack and Notified, publish no public price on the pages we measured on 31 August 2026.

Where is my newsroom data stored if I use a Dutch supplier in 2026?

the Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification, measured on 1 September 2026. Presspage names Germany as its data location, and Prezly hosts on AWS eu-west-1 in Dublin, both measured on 31 August 2026.

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