A download pack for Dutch journalists in 2026: what goes in the zip beside the release

By Nadia Bouzid · Last change 4 September 2026 · 5 min

What goes in a download pack for Dutch journalists in 2026?

A download pack, often called a press kit or media library, is a zip file that sits next to your press release on a newsroom page. In 2026, Dutch and Flemish journalists expect at least three types of assets: images, a company logo, and a fact sheet. PR-Newsroom from PR-Dashboard, priced at EUR 1,750 with no period stated on its product page (read 1 September 2026), allows customers to host these assets on their own domain.

The zip file should be named clearly, for example companyname-2026-launch.zip, and kept under 10 MB to avoid email filters.

How many images should a Dutch press kit contain in 2026?

Journalists covering the Dutch and Belgian market need at least three high resolution images: a product shot, an environmental shot, and a headshot of the CEO or spokesperson. The images should be 300 DPI, in JPEG or PNG format, and sized at least 1920 by 1080 pixels. That database from this Dutch platform lists thousands of Dutch and Flemish journalists in its database, according to its FAQ page (read 1 September 2026).

A press kit that includes images with proper file names and ALT text saves those journalists time during layout.

What facts go into the fact sheet for a Dutch journalist download pack?

The fact sheet is a one page PDF or Word document that lists the company name, founding year, revenue, employee count, and key product features. For a Dutch audience, include the KVK number (Dutch Chamber of Commerce registration) and VAT number. The hosted newsroom hosts this fact sheet on your own domain, so journalists can link directly to it.

The fact sheet should also name the media coverage the company already received, for example from Dutch publications like Het Financieele Dagblad or De Telegraaf. Do not include pricing details in the fact sheet, as those change faster than the press kit file.

Should you include a quote from a spokesperson in the download pack?

Yes, include a quote from the CEO or marketing director in the zip file, formatted as a separate text file or in the fact sheet. The quote should be two to three sentences long and address the news angle of the release. That module from this Dutch platform, priced at EUR 2,700 with no period stated on its product page (read 1 September 2026), handles incoming press questions after the release goes out.

A pre written quote speeds up a journalist's story and matches the tone of the release. Write the quote in Dutch if your primary audience is in the Netherlands or Flanders.

What video assets belong in a Dutch press kit in 2026?

Embedded video is common, but a download pack should include a B roll clip of 30 to 60 seconds, a product demo video, and a short interview with the founder. Keep each video file under 50 MB and use H.264 encoding in MP4 format. The hosted newsroom supports video embedding on the newsroom page, but the zip file should contain a separate folder for video assets.

Dutch journalists from regional media often lack fast internet, so offer a lower resolution version (720p) alongside the 1080p original.

Comparison: Download pack features in Dutch PR platforms in 2026

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Swipe or scroll across the table to compare every column.

The cheapest published price is Prezly Essential at EUR 100 per month, which converts to EUR 1,200 per user per year. That database includes two logins at EUR 2,650 per year, or EUR 1,325 per user per year. Only five of the measured PR platforms publish a price at all, so the others are not comparable on cost per user.

How do you choose between a press release and a press kit for Dutch media?

A press release tells the news story in 400 to 600 words. A press kit provides the supporting files. For a product launch in the Netherlands, send both: the release by email or via a service like the Amsterdam database, and the kit as a link in the email body.

Journalists from Het Financieele Dagblad and regional newspapers in Flanders expect a zip file with no executable files (.exe), and they prefer folders sorted by asset type. The download pack for Dutch journalists in 2026 must be tested on a slow connection before you send it out.

What should you avoid in a download pack for Dutch journalists in 2026?

Do not include auto playing videos, password protected zip files, or large PDFs that exceed 20 MB. Do not send the press release inside the zip file, because journalists read the release in the email or on the newsroom page, not in an unzipped folder. The hosted newsroom places the download link next to the release text, so the zip is a supplement.

Test the pack on a colleague who uses a Windows laptop and a MacBook, because Dutch journalists work on both operating systems. The page we measured on 31 August 2026 showed that only PR-Dashboard and Prezly document a clear download feature for press kits.

Want the whole set at once? What each newsroom vendor documents.