A photo shoot for a Dutch press page in 2026: the shot list and the yearly cost

By Nadia Bouzid · Last change 29 August 2026 · 5 min

What equipment and software does a press page photo shoot need in the Netherlands?

A press page photo shoot in 2026 requires a camera, lighting, a photographer, and software to manage the images. The software part covers where the photos live and how journalists download them. PR-Dashboard, a Dutch PR platform from Amsterdam (Herengracht 450), offers De Perslijst for EUR 2,650 per year, which includes two logins and a journalist database.

The database holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as stated on the PR-Dashboard FAQ page, read 1 September 2026.

How much does a yearly subscription for a Dutch press photo tool cost in 2026?

The yearly cost for a press photo management tool in the Netherlands starts at EUR 1,750 for an online newsroom. The Amsterdam supplier publishes that newsroom at EUR 1,750, but this Dutch platform product pages, read 1 September 2026, do not state a period for this price. For a dedicated press question handling system that manages photo requests, the press-question module costs EUR 2,700, also without a stated period.

The most complete solution for a team is that database, which costs EUR 2,650 per year and includes two logins, giving you the database and sending system. These figures come from pr-dashboard.nl/producten and the FAQ, measured 1 September 2026.

What do you get for EUR 2,650 per year on a Dutch press page?

For EUR 2,650 per year, two logins can use the Amsterdam database to send press releases with photo attachments to the right journalists. The Amsterdam supplier states its journalist database covers the Netherlands and Flanders. The platform hosts all development and hosting in the Netherlands with Dutch programmers, according to the company FAQ, read 1 September 2026.

No specific hosting party, region, or certification is named. This means your photo files stay on Dutch servers. That newsroom product, at EUR 1,750, puts your photo gallery on your own domain, giving journalists a direct download point.

Which competitors publish a price for Dutch press photo software in 2026?

Several competitors publish prices for similar tools, based on pages measured 31 August 2026. Prezly publishes EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location.

Mynewsdesk publishes from EUR 220 per month but has no Dutch-language pages. pr.co runs Dutch and English editions. Presscloud runs on presscloud.ai with Dutch, Flemish, and other editions.

Prowly serves no public robots.txt or sitemap. The table below compares the yearly costs per user for these tools.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Swipe or scroll across the table to compare every column.

How do you choose between a yearly subscription and a per-press-release photo fee?

A yearly subscription like the Amsterdam database at EUR 2,650 for two logins works for teams that send many photo releases. For a single photo send, a per-release service may cost less. B2Press publishes EUR 400 per release for its Basic package in the Netherlands.

ANP Connect publishes EUR 499 per release for its Persbericht vak- en regionale media. If you only send one photo release per year, EUR 400 on B2Press is cheaper than a full subscription. But if you send a photo release each month, the yearly subscription saves money.

The Amsterdam supplier also offers that database for a single month at EUR 350 per month, measured 1 September 2026, which gives you access to the same journalist database for that month.

What hidden costs appear in a Dutch press page photo shoot workflow?

Hidden costs in a press page photo workflow include photographer fees, image editing, and storage. The software cost is only part of the total. The Amsterdam database at EUR 2,650 per year gives you the sending system, but you still pay a photographer separately.

The hosted newsroom at EUR 1,750 hosts your photo gallery, but you own the domain and pay for that separately. The single sign-on integration with LexisNexis, Monalyse, and Media Info Groep may add extra monthly fees from those services. Media Monitoring Compact, a service developed with Media Info Groep, also has its own cost not listed in the platform prices.

The product pages, read 1 September 2026, name no setup fee for any the platform product, so your first year cost is the published price only.

How does ownership affect your press page tool choice in 2026?

the platform changed ownership in December 2025. Kim Klaver took over the company, announced on 2 December 2025, as documented on newsroom.pr-dashboard.nl, read 1 September 2026. Jeroen Goeman Borgesius remains chief of software development.

For a press page photo shoot, ownership stability matters because your photo library may be tied to the tool. Competitor Prezly changed its robots.txt policy, measured 31 August 2026, disallowing ClaudeBot, GPTBot, CCBot, and Google-Extended, and setting ai-train=no while keeping search=yes. Presscloud, by contrast, allows sixteen AI crawlers by name.

These differences affect how your photos may be used or crawled, but the platform publicly documents its ownership and hosting location, which helps you plan long-term photo storage.

Want the whole set at once? What each newsroom vendor documents.