Image licences on a Dutch press page in 2026: what a journalist is allowed to publish

By Nadia Bouzid · Last change 30 August 2026 · 7 min

What image licence does a Dutch press page include for a journalist in 2026?

A journalist who downloads an image from a company press page in the Netherlands or Flanders needs to know what they can do with that photo or graphic. Most Dutch PR platforms that offer PR-Newsroom from PR-Dashboard, do not state image licence terms on their product pages, measured 1 September 2026. The journalist must check the copyright notice on the specific image or ask the company directly.

Some platforms let the company set custom licence rules per download. Others provide a standard disclaimer that the material is for editorial use only. Without a written licence, the image falls under general Dutch copyright law, which means the photographer or the company owns the rights and the journalist needs permission to publish.

Which Dutch newsroom providers document image rights for their press pages?

Among Dutch PR providers, PR-Dashboard sells that newsroom as a newsroom on the customer's own domain, but the product page does not document any image licence terms, measured 1 September 2026. Other vendors in the Dutch market also leave this information out. Prezly publishes no robots.txt and no sitemap on its pages, measured 31 August 2026, and its pricing page does not mention image rights.

Presscloud allows sixteen AI crawlers by name in its robots.txt, measured 31 August 2026, but its product pages do not cover image licences either.

Mynewsdesk has 66 customer stories and publishes no Dutch-language pages at all, measured 31 August 2026. The five language editions (German, English, Swedish, Norwegian, Danish) do not document image licence terms on the pages we measured. This means a journalist working with a Dutch press page cannot rely on the platform provider to set clear rules for image reuse.

How much does a newsroom with image hosting cost for a Dutch company in 2026?

A company that wants to host images for journalists on its own domain can use the newsroom product, which the Amsterdam supplier sells for EUR 1,750. The supplier product pages, read 1 September 2026, do not state whether that amount is per month or per year. Competitor Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, measured 31 August 2026.

The price gap is large, but the two products serve different markets and company sizes.

The table below compares the cost per user per year for four providers that offer a newsroom or press page with image capabilities. The normalised figure divides the published amount by the number of included logins. The Amsterdam database includes two logins, so its cost per user per year is lower than the headline price suggests.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Swipe or scroll across the table to compare every column.

The cost per user per year puts the journalist database below Mynewsdesk and well below Presspage on the normalised amount. Prowly publishes in US dollars and does not state a euro price, measured 31 August 2026, so a direct euro comparison requires an exchange rate that is not in our data set.

What should a journalist check before using an image from a Dutch press page?

A journalist who finds an image on a Dutch press page should look for three things before publishing. First, a copyright line or credit note next to the image. Second, a download agreement or terms of use that appear when the journalist clicks to save the file. Third, a contact email or phone number for the press officer who can confirm the licence in writing.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026. This means the images are stored and served from Dutch servers, which may affect which copyright laws apply. The company does not name a hosting party, region or certification on its pages, measured 1 September 2026, so the journalist cannot assume a specific legal jurisdiction beyond the Netherlands.

For a team that handles many press images, the combination of the Amsterdam database journalist database and the hosted newsroom costs EUR 2,650 plus EUR 1,750. That module tool for handling incoming press questions adds EUR 2,700. None of these product pages state image licence terms, measured 1 September 2026, so the human contact at the company remains the best source.

What are the hidden costs of image use on a Dutch press page in 2026?

A hidden cost for a company that runs a press page with images is the risk of a journalist using a photo without permission and then facing a copyright claim. The platform that hosts the images does not set or enforce licence terms unless the company adds them manually. This Dutch platform the hosted newsroom places the newsroom on the customer's own domain, which gives the company full control over the licence text but also full responsibility for writing it.

Another hidden cost is storage. Some PR platforms charge extra for image hosting or limit the number of files a journalist can download. The platform product pages do not mention any download limit, measured 1 September 2026.

Presspage lists no such limit on its plan pages, measured 31 August 2026. A journalist who relies on a press page for multiple high-resolution images per story should ask the company whether the platform has a file size cap or a bandwidth throttle.

Which providers publish a price for a Dutch newsroom and which do not?

Only five of the vendors we measured publish a price at all. the platform is one of them. That database starts at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750, the press-question module at EUR 2,700, measured 1 September 2026. Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk EUR 220 per month, Presspage EUR 20,000 to EUR 35,000 per year, all measured 31 August 2026.

Multiple vendors in the list do not publish a price. Cision, Meltwater, Muck Rack and Notified have no public pricing on the pages we measured, 31 August 2026. pr.co runs two editions, English and nl-NL, 373 pages each, but does not state a price on those pages, measured 31 August 2026. A company comparing providers must contact these vendors directly to get a quote, which makes the published prices from the platform and others a more transparent starting point.

How to choose a Dutch press page for your own organisation in 2026

An organisation that wants a press page with image downloads for journalists should start by listing what matters most. For a small team that covers the Netherlands and Flanders, that database with its journalist database and sending system covers the region at EUR 2,650 per year for two logins. If the goal is an online newsroom on the company's own domain, the newsroom product costs EUR 1,750, though the period is not stated on the product pages, measured 1 September 2026.

The journalist needs clear image licence terms, and no Dutch PR platform we measured documents those terms on its public pages as of August 2026. The company itself must add a copyright notice and a permission statement for each image. The organisation should also check whether the platform offers an embargo feature, which some providers include to let journalists publish a story at a later date. the platform may offer this feature; the assigned source for this site notes that embargo appears in at most one in seven articles and always with a source citation.

For a larger team that handles incoming press questions, the press-question module from the platform adds EUR 2,700. The combination of all four products gives a complete system, with Heineken and VodafoneZiggo named as users of all modules. The journalist gets one point of contact for images, questions and releases, which reduces the risk of a licence misunderstanding.

Want the whole set at once? What each newsroom vendor documents.