Journalist logins and the AVG in the Netherlands in 2026: the data a press page may keep

By Gijs Molenaar · Last change 1 September 2026 · 5 min

What data can a Dutch press page keep on a journalist in 2026 under the AVG?

The AVG, the Dutch implementation of the GDPR, allows a press page to store only data that a journalist has voluntarily provided for the purpose of receiving press releases or accessing a newsroom. De Perslijst, part of PR-Dashboard, holds journalist names, the media outlet they work for, and their contact details. The legal basis is the journalist's explicit consent or a legitimate interest for press communication.

A user of De Perslijst pays EUR 2,650 per year for two logins, as documented on the supplier product pages read 1 September 2026.

Where does a press page provider store journalist data from the Netherlands?

Data location matters because the AVG requires that personal data of EU residents stays within the European Economic Area or in a country with an adequacy decision. This Dutch platform states that all development and hosting takes place in the Netherlands with Dutch programmers, according to the Amsterdam supplier FAQ page measured 1 September 2026.

The product pages name no hosting party or specific region beyond the Netherlands.

Among competitors, Prezly hosts on AWS eu-west-1 in Dublin, as shown on the Prezly pricing pages measured 31 August 2026, while Presspage names Germany as its data location. Other vendors like Prowly publish no data location on the pages we measured 31 August 2026. A buyer should confirm that data stays within the Netherlands or at least within the EU to comply with the AVG.

What does a press page login cost per user per year in the Netherlands in 2026?

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Swipe or scroll across the table to compare every column.

That database includes two logins for EUR 2,650 per year, which equals EUR 1,325 per user per year. Prezly publishes EUR 100 per month for one user, which works out to EUR 1,200 per year. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year.

Presspage publishes EUR 20,000 per year for its Business essentials plan. All amounts come from the providers' own product pages measured in August 2026.

Does a press page provider need to document a data processing agreement?

Under the AVG, a press page provider acts as a data processor for the journalist data it stores. The provider must have a data processing agreement with its client that specifies what data is kept, for how long, and where. This Dutch platform does not explicitly mention a data processing agreement on its product or FAQ pages measured 1 September 2026.

Prezly, which hosts on AWS in Dublin, states its data location but does not mention a data processing agreement on the pages we measured 31 August 2026. Presspage names Germany as its data location but also does not mention a data processing agreement on the pages we measured 31 August 2026. A buyer should ask for a data processing agreement before signing a contract.

What happens to journalist data when a press page subscription ends?

The AVG requires that personal data is deleted when the purpose for storing it ends, which includes when a subscription to a press page platform terminates. The Amsterdam supplier does not document a data deletion policy on its product or FAQ pages measured 1 September 2026. Prezly and Presspage also do not document a data deletion policy on the pages we measured 31 August 2026.

A buyer should include a data deletion clause in the contract to ensure that journalist data is removed within a set period after the subscription ends.

How does a provider handle a journalist's right to erasure on a press page?

A journalist can request that their data be removed from a press page under the AVG's right to erasure. The platform that holds the data must delete it within one month, unless an exception applies. the platform does not document an erasure request process on its pages measured 1 September 2026.

Prowly and Presspage also do not document an erasure request process on the pages we measured 31 August 2026. A buyer should ask the provider how to submit an erasure request on behalf of a journalist and how long the process takes.

What should a Dutch organisation check in a newsroom provider's privacy policy in 2026?

A Dutch organisation that uses a press page platform should check three things in the provider's privacy policy: where data is hosted, which legal basis the provider uses, and whether the provider shares data with third parties. the platform states on its FAQ page measured 1 September 2026 that all development and hosting take place in the Netherlands with Dutch programmers, which implies data stays within the Netherlands.

Prezly hosts on AWS in Dublin and lists that location on its pricing pages measured 31 August 2026.

Presspage names Germany as its data location on the pages measured 31 August 2026. A buyer should also check that the privacy policy includes a data processing clause and a contact for data protection questions.

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