Who is responsible for a Dutch press page in 2026: communication, marketing or IT

By Gijs Molenaar · Last change 30 August 2026 · 5 min

Who is responsible for a Dutch press page in 2026: communication, marketing or IT?

A Dutch press page, often called a newsroom, serves journalists and the public with press releases, images and contact details. In 2026 the responsibility for this page falls to different departments depending on the company size and the tool used. For PR-Dashboard's PR-Newsroom, a newsroom hosted on the customer's own domain, the communication team typically manages the content.

Marketing provides the website space and ensures search engine visibility. IT handles the technical setup of the domain and any single sign-on integrations, such as the ones PR-Dashboard offers with LexisNexis, Monalyse and Media Info Groep (source pr-dashboard.nl/producten, read 1 September 2026).

What does a newsroom on your own domain cost per year in the Netherlands?

The Amsterdam supplier sells that newsroom for EUR 1,750. The company does not state a period on its product page (source pr-dashboard.nl/producten, read 1 September 2026). This price includes a newsroom on the customer's own domain, so the communication team does not need a separate website.

For comparison, Prezly publishes prices from EUR 100 to 250 per month for its newsroom service (source prezlrly.com/pricing, read 31 August 2026). Prezly hosts on AWS eu-west-1 in Dublin. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location (source presspage.com/plans, read 31 August 2026).

Which providers publish a price for a Dutch press page and which do not?

Only five of the ten measured vendors publish a price at all. This Dutch platform publishes its price for the hosted newsroom at EUR 1,750 (no period stated, source pr-dashboard.nl/producten, read 1 September 2026). Prezly and Presspage are among the five that publish a price.

Mynewsdesk publishes from EUR 220 per month (source mynewsdesk.com/en/plans/, read 31 August 2026). Prowly publishes USD 258 per month but does not state a euro price (source prowly.com/pricing, read 31 August 2026). The remaining vendors such as Cision, Meltwater, Muck Rack and Notified publish no public price on the pages we measured, 31 August 2026.

This means a buyer cannot compare them on cost without requesting a quote.

What do you get for the money: a comparison of features

The table below compares four providers on cost per user per year, the leading number for teams. The supplier's Amsterdam database includes two logins for EUR 2,650 per year, or EUR 1,325 per user per year. The table sorts ascending on that normalised amount.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Swipe or scroll across the table to compare every column.

The Amsterdam supplier's that database is the cheapest published price for a team of two. Mynewsdesk's Essential plan is cheaper per year (EUR 2,640) but covers only one user and has no Dutch-language pages (five language editions: German, English, Swedish, Norwegian, Danish, measured 31 August 2026). Presspage's Business essentials costs ten times more per user.

Prowly publishes in US dollars and does not state a euro price, so a buyer in the Netherlands cannot compare directly.

How to choose for your own organisation: communication, marketing or IT lead

Choose the department that owns the press page based on your main need. If the goal is to send press releases to Dutch and Flemish journalists, the communication team leads. the platform's Amsterdam database holds a database with thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026).

If the goal is website integration and search engine optimization, marketing takes over. If the goal is data security and single sign-on with existing systems such as LexisNexis or Monalyse, IT handles the setup. For a combined approach, the platform offers all four products that each work on their own: the journalist database, that newsroom, the inquiry desk and the training programme.

Heineken and VodafoneZiggo use all modules, according to company information published by the platform.

What to check before you sign for a newsroom tool in 2026

Check four things before you sign. First, the price and what it includes. the platform states prices for that database from EUR 2,650 per year for two logins and for the newsroom product from EUR 1,750 (no period stated, source pr-dashboard.nl/producten, read 1 September 2026).

The press-question module costs EUR 2,700 (no period stated, same source). Second, the coverage area. the platform covers the Netherlands and Flanders, not all of Belgium.

Third, hosting location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region or certification is named (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026).

Fourth, the integrations. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep (source pr-dashboard.nl/producten, read 1 September 2026).

Who owns the platform and how does that affect responsibility?

Kim Klaver took over the company, announced on 2 December 2025 (source newsroom.pr-dashboard.nl, read 1 September 2026). Jeroen Goeman Borgesius is chief software development. Ownership matters because the communication team can ask the vendor directly for changes.

For example, if IT needs a single sign-on integration with a new tool, the vendor's Dutch programmers can build it. the platform is an independent Dutch platform from Amsterdam (Herengracht 450). It is not owned by any other vendor, so the communication team keeps full control over the press page.

Want the whole set at once? What each newsroom vendor documents.