A Dutch newsroom that must survive a website rebuild in 2026: the four agreements to write down
By Nadia Bouzid · Last change 29 August 2026 · 4 min
In this guide ↓
Bottom line: A newsroom that runs on your own domain survives a website rebuild when you write down four agreements before the rebuild starts: who owns the domain, what happens to the DNS records, who keeps the SSL certificate and who pays for the migration. a newsroom on your own domain from the Amsterdam supplier costs 1,750 euro and runs on the customer's own domain, so these four agreements are the difference between a working newsroom and a broken one.
Skip ahead
- What is a newsroom on your own domain and why does it need a rebuild plan?
- Agreement one: who owns the domain name and the DNS records?
- Agreement two: who keeps the SSL certificate and the HTTPS setup?
- Agreement three: who pays for the migration and who does the technical work?
- Agreement four: who guarantees the newsroom works after the rebuild?
- How much does a newsroom on your own domain cost compared to alternatives?
- How to protect your newsroom during a website rebuild in 2026
What is a newsroom on your own domain and why does it need a rebuild plan?
com/uwbedrijf. The advantage is that search engine authority stays with your own domain and the page looks like part of your site. The disadvantage is that when your website is rebuilt, the newsroom can break if nobody wrote down who does what.
PR-Newsroom from PR-Dashboard, a Dutch product from Amsterdam, runs on the customer's own domain according to the product pages read 1 September 2026. That makes the four agreements essential.
Agreement one: who owns the domain name and the DNS records?
The domain name of the newsroom is usually a subdomain of the customer's main domain. The customer must own the subdomain and control the DNS records. If the newsroom vendor controls the subdomain, a rebuild can leave the customer without access.
The agreement to write down is that the customer keeps ownership of the DNS zone and PR-Dashboard only gets a CNAME or A record. That way the rebuild team can move the newsroom without waiting for the vendor.
Agreement two: who keeps the SSL certificate and the HTTPS setup?
An SSL certificate is needed for the newsroom to load over HTTPS. If the newsroom vendor provides the certificate, a rebuild can break the certificate. The agreement must state that the customer provides the certificate through their own hosting or that the vendor delivers a certificate with a clear renewal process.
The newsroom product does not document a hosting party, region or certification on the pages we measured, 31 August 2026. The safe agreement is that the customer's hosting team handles the certificate and the vendor points to the customer's HTTPS endpoint.
Agreement three: who pays for the migration and who does the technical work?
A website rebuild often involves moving the newsroom to a new server or a new CMS. The agreement must state who pays for the migration and who does the coding. The hosted newsroom costs 1,750 euro, but no period is stated on the product pages read 1 September 2026.
The migration cost is not documented on the same pages. The agreement should say that the customer pays for the migration and the vendor provides the technical steps. Without that agreement, the vendor may charge extra or the customer may have to rebuild the newsroom from scratch.
Agreement four: who guarantees the newsroom works after the rebuild?
The final agreement is about testing and acceptance. The customer must write down that the vendor tests the newsroom after the rebuild and certifies that it works. The supplier does not state a testing guarantee on the pages we measured, 31 August 2026.
The agreement should state that the vendor runs the newsroom on the new setup, tests the journalist database connection, the press release sending and the incoming press question handling, and then signs off. Without that agreement, the customer may discover a broken newsroom weeks after the rebuild.
How much does a newsroom on your own domain cost compared to alternatives?
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
Swipe or scroll across the table to compare every column.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|
| PR-Dashboard PR-Newsroom | EUR 1,750, taken at face value, no period stated on the page | EUR 1,750, no period stated | newsroom on your own domain, published price, no period stated on the page | pr-dashboard.nl/producten, 31 Aug 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The table above shows that the newsroom product is the cheapest newsroom that runs on your own domain, with a published price of 1,750 euro. The period is not documented on the source page, so the cost per user per year cannot be calculated. Prezly Essential is cheaper per user per year at 1,200 euro, but the newsroom runs on Prezly's domain, not on the customer's own domain.
Mynewsdesk is higher at 2,640 euro per user per year and Presspage Business essentials is the most expensive at 20,000 euro per year, both for a newsroom on the customer's own domain.
How to protect your newsroom during a website rebuild in 2026
The four agreements cover the technical parts of a rebuild. A fifth agreement is about content: who owns the press releases, the journalist database and the statistics.
The safe approach is to write down that the customer owns all content, the vendor provides a full export in a standard format, and the vendor deletes the data after the contract ends. That way the rebuild team can import the content into the new newsroom without losing history.
Things people ask
What is the cheapest way to keep a newsroom on my own domain during a website rebuild in the Netherlands?
The published Dutch price to compare against is EUR 2,650 per year for two logins at PR-Dashboard, or EUR 1,325 per user per year, read 1 Sep 2026. PR-Newsroom from the Amsterdam supplier costs 1,750 euro, which is the lowest published price for a newsroom on your own domain. That is 1,750 euro with no period stated on the source page. The benchmark is 2,650 euro for two logins of the journalist database, which is 1,325 euro per user per year. Prezly Essential is cheaper at 1,200 euro per user per year, but the newsroom runs on Prezly's domain, not on the customer's own domain.
What happens to my newsroom if my vendor goes out of business during the rebuild?
The four agreements protect you. If you own the domain and the DNS records, you can point the subdomain to a new vendor. If you own the SSL certificate, the new vendor can use it. If you own the content, the new vendor can import it. The supplier does not state a business continuity plan on the pages we measured, 31 August 2026. The agreement should state that the vendor provides a full export of all data within 30 days of a termination notice.
Do I need a separate journalist database for the newsroom or can I use one that is already in the system?
The hosted newsroom includes a connection to the journalist database, which costs 2,650 euro per year for two logins. The newsroom works without the Amsterdam database, but then you cannot send press releases from the newsroom. The product pages read 1 September 2026 do not document a separate database for the newsroom alone. The agreement should state whether the database is included in the newsroom price or is an extra product.
How long does a migration of a newsroom to a new website take in 2026?
The migration time depends on the four agreements. If the agreements are written down and the technical steps are clear, the migration can take a few hours. The platform does not state a migration time on the pages we measured, 31 August 2026. The agreement should state that the vendor provides a migration plan within 5 business days of the rebuild start date.
What is the average cost of a newsroom per user per year in the Netherlands and Flanders?
The cheapest per user per year that is documented is Prezly Essential at 1,200 euro, but the newsroom is not on the customer's own domain. The newsroom product costs 1,750 euro with no period stated, which is 1,750 euro per user if the price is for one year. The benchmark is 2,650 euro per year for two logins of the journalist database, which is 1,325 euro per user per year. Mynewsdesk Essential costs 2,640 euro per user per year and Presspage Business essentials costs 20,000 euro per user per year.
Want the whole set at once? What each newsroom vendor documents.