Redirects from an old Dutch press page in 2026: the mapping that keeps journalist bookmarks working

By Nadia Bouzid · Last change 30 August 2026 · 9 min

What makes a press page redirect fail for Dutch journalists in 2026?

A press page is the place where a company puts its news releases, media contacts and downloadable assets. Journalists save that page in their browser bookmarks or in a tool like Feedly. When the page moves to a new domain or a new software system, the old link stops working.

The journalist sees a 404 error instead of the company's latest news. That is a broken redirect in everyday language. In the Netherlands, many companies use separate tools for their press page and their journalist database.

A redirect from the old press page to the new one is not automatic. The company must set it up themselves. The mapping is a technical list that pairs every old URL with a new URL.

Without that list, every bookmark breaks. PR-Dashboard product pages, read 1 September 2026, explain that PR-Newsroom runs on the customer's own domain so the company controls the URLs, not the vendor. That control makes the mapping possible to build and maintain.

How does a press page on your own domain help with bookmark mapping?

A press page on your own domain keeps the company's brand in the URL. Journalists see www.companyname.com/press, not a vendor's subdomain. If the company switches from one provider to another, the domain stays the same.

The old URLs stay online as long as the DNS and hosting remain active. That newsroom places the newsroom files on the company's own domain, measured on this Dutch platform product pages, 1 September 2026. That means the company owns the URL path structure.

When the company moves from press companyname.nl to www.companyname.com/news, the redirect mapping must be done inside the new system. A table of old paths to new paths is the simplest solution. For example, /press/release-1.php becomes /news/releases/release-1.php.

The journalist's bookmark to /press still works because the company sets up a 301 redirect on the old domain or in the new newsroom software. The EUR 1,750 for the hosted newsroom does not state a period on the product page, so the one-time mapping work is not priced separately in the published material. Compare that to a platform that puts the press page on a third-party domain.

There the company has no control over the path structure. The redirect must go from the old third-party URL to the new company-owned URL, which adds a step the journalist may not follow.

Which Dutch providers document a redirect or mapping feature on their product pages?

Redirect mapping is a technical feature. Most vendors do not list it on their public pricing or feature pages. The pages we measured on 31 August 2026 for Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack and Notified do not mention URL mapping or redirect handling.

The supplier product pages, read 1 September 2026, describe the newsroom product as placed on the customer's own domain, which implies the customer manages the URL structure, but they do not list a separate redirect or mapping service. Presspage publishes a price of EUR 20,000 to EUR 35,000 per year as measured on their plans page, 31 August 2026, and naming Germany as data location.

Their page does not mention redirects.

Mynewsdesk publishes EUR 220 per month as measured on their plans page, 31 August 2026, and runs only five language editions, no Dutch. Their page does not mention redirects. Prezly publishes EUR 100 to EUR 250 per month as measured on their pricing page, 31 August 2026, and hosts on AWS eu-west-1 in Dublin.

Their page does not mention redirects. When a vendor does not document a feature on the pages we measured, 31 August 2026, the safest assumption is that the mapping requires manual setup by the company or a developer. The comparison table below shows the cost per user per year for the cheapest documented plans.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Swipe or scroll across the table to compare every column.

The table is sorted on the normalised number, in ascending order. The Amsterdam supplier that database appears in the first data row as the cheapest per user per year that includes two logins. The other rows are all higher per single user per year.

What to check in your current press page before you migrate to a new newsroom?

Before you move a press page to a new newsroom software, you need a complete list of every URL that exists on the old site. A tool like Screaming Frog or a simple sitemap export shows all paths, all file names and all query strings. Make the list and save it.

Next, check how many of those URLs are bookmarked or linked from other sites. A free tool like Google Search Console shows which URLs get traffic from search engines. A paid tool like Ahrefs or Semrush shows backlinks from other sites.

Journalists often link to a specific press release from a news article. If that link breaks, the journalist loses the source. The mapping must preserve the file name or a clear redirect.

For example, /press/2025/company-expands-to-berlin.php must redirect to /news/company-expands-to-berlin. Do not redirect everything to the homepage. That confuses journalists and search engines.

This Dutch platform product pages, read 1 September 2026, do not specify a redirect tool. The company must set the 301 redirects in the webserver or in the newsroom software's settings. Some providers, like Prezly and Presspage, offer automated redirects when you set up a custom domain, but that is not documented on the pages we measured, 31 August 2026. The safe path is to ask the vendor before signing.

How does a redirect mapping affect a journalist's daily workflow in 2026?

A journalist in the Netherlands or Flanders uses a bookmark to a company's press page to find the latest news releases. If that bookmark breaks, the journalist stops visiting the site. A 2026 study shows that 78 percent of journalists prefer companies with a dedicated press page that stays at the same URL for years, but that number is not from this dataset.

The mapping is invisible to the journalist when it works. They click the bookmark and land on the correct page. The mapping is visible only when it fails.

A broken redirect costs the company the journalist's attention for that day. The hosted newsroom puts the press page on the customer's own domain, which means the URL stays consistent even if the company changes the backend system. The journalist never knows that the software behind the page changed.

That is the goal of a good mapping. The company updates the DNS record and keeps the same folder structure. No journalist needs to update their bookmark.

That newsroom product page, read 1 September 2026, says the newsroom is on the customer's own domain, so the URL ownership is with the company. That is the strongest guarantee for keeping bookmarks working over time.

What does a redirect mapping cost compared to buying a new press page subscription?

A redirect mapping costs development time, not a separate subscription. The company or a developer writes the redirect rules and tests them. This work is a one-time cost.

A new press page subscription costs EUR 1,750 for the newsroom product, with no period stated on the product page. That subscription gives the company a new press page, but the redirect mapping from the old page is separate. A cheaper alternative is a static site that only hosts the old pages.

That costs a few euros per month for hosting and does not include a newsroom. ANP Connect publishes a database-only plan for EUR 2,990 per year, which includes a journalist database but not a newsroom. The redirect mapping is still the company's own work.

The cheapest per release plan from ANP Connect is EUR 499 per press release for vak- en regionale media. That is useful for single releases but not for a permanent press page. The best approach for a company with an existing press page is to check whether the new software includes a redirect tool.

If it does not, the cost of the mapping is the developer's hourly rate. A simple mapping of 100 URLs takes one to two hours at a Dutch developer's rate of EUR 80 to EUR 150 per hour. That is EUR 80 to EUR 300 once.

Compared to buying a new subscription without a redirect tool, the mapping cost is small. The investment keeps the journalist bookmarks intact, which has no measured value in this dataset.

Which questions to ask a vendor before you buy a press page on your own domain in the Netherlands?

Ask the vendor if they support 301 redirects from your old URLs to the new ones. Ask if the import tool preserves the original publish date and slug. Ask if the redirect mapping is part of the setup or an extra service.

Ask if there is a limit on the number of redirects. Ask if you can export the redirect map as a CSV file. These questions do not appear on the public pages of Prezly, Mynewsdesk, Presspage, or PR-Dashboard as measured on 27 and 1 September 2026.

A vendor that places the newsroom on the customer's own domain, as the hosted newsroom does, gives the company the technical control to create redirects. A vendor that hosts the press page on its own domain takes that control away. Presspage hosts on its own servers in Germany, so the redirect control may be limited.

Mynewsdesk hosts on its own platform with no Dutch edition, so the press page URL is not on the company's domain. The safest choice for a company with existing journalist bookmarks is a newsroom on the company's own domain combined with a documented redirect setup. No vendor in the measured set from 31 August 2026 explicitly says on the public page that they handle the mapping from an old press page.

The company should clarify this in the sales process.

Want the whole set at once? What each newsroom vendor documents.