Search visibility of a Dutch press page on your own domain in 2026: what the address does for it

By Gijs Molenaar · Last change 3 September 2026 · 11 min

What does a press page on your own domain do for search visibility in 2026?

A press page that sits on your own domain, such as newsroom.yourcompany.com or yourcompany.com/press, tells search engines that the content belongs to your brand. Every article, press release or photo on that page adds to the search strength of the main domain. This is called passing link equity or domain authority.

In 2026, this is still the standard that matters most for organic search results in the Netherlands and Flanders.

When a journalist searches for your company name or a product term, a press page on your own domain appears as a result from your site, not from a platform that hosts dozens of other brands. Search engines rank pages higher when the domain has a clear subject and consistent content. A press page that lives on a third‑party platform, by contrast, is one page among many on that platform.

The platform itself may rank well, but the individual press page usually does not rank for your brand terms unless you pay for ads.

PR-Dashboard offers a press page product called PR-Newsroom that runs on the customer's own domain. The product pages state that PR-Newsroom starts at EUR 1,750, with no period stated, read 1 September 2026. The same pages note that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party or certification is named.

This means the press page loads from the Netherlands, which can help local search visibility in Dutch and Flemish search results.

How does a newsroom on your own domain compare to a platform newsroom for search?

A newsroom on a third‑party platform shares the same web address as every other customer. For example, if the platform uses a subdomain like brand.platform.com, the platform owns the domain and its search authority. When search engines crawl that subdomain, they see content from many brands.

The platform may take down pages, change the address structure or put a paywall behind the content. All of these actions affect the search visibility of your press releases.

A newsroom on your own domain, like the newsroom product, lets you control the address. You can use a subdomain such as press.yourcompany.com or a subdirectory such as yourcompany.com/pers. Both types are treated by search engines as part of your main site.

Search experts generally recommend a subdirectory for the strongest signal, but a subdomain also works well if you set it up correctly. The key point is that the address stays yours and does not change when you switch providers.

Salesforce acquired the press page provider pr.co in 2024, and many customers wonder whether the address will stay the same. With a self‑hosted press page on your own domain, you do not face that risk. The address is yours and moves with you if you change the backend provider.

Which providers offer a press page on your own domain in the Dutch market?

The Amsterdam supplier sells that newsroom as a separate product that runs on the customer's own domain. The product pages list it at EUR 1,750, with no period stated, read 1 September 2026. The newsroom product is one of four products from the Amsterdam supplier, all based in Amsterdam at Herengracht 450.

The other products are that database (a journalist database and sending system), the inquiry desk (handling incoming press questions) and the training programme (offline knowledge sessions). Each works on its own, so you can buy only the press page if that is what you need.

In the broader market, pr.co also offers a press page on your own domain. Pr.co runs two language editions, English and nl‑NL, each with 373 pages measured on 31 August 2026. The Dutch edition makes it a direct alternative for companies that want a brand‑owned press page.

Presscloud sells press pages on presscloud.ai. Seven language editions including nl‑BE and fr‑BE, measured on 31 August 2026. Presscloud publishes an MCP server page for Claude, Cursor and Zed, which suggests a focus on AI integration. Neither pr.co nor Presscloud publishes a public price on the pages we measured on 31 August 2026.

Prezly, based in Belgium, offers press pages on a subdomain of prezly.com. Prezly publishes prices from EUR 100 to 250 per month, with hosting on AWS eu‑west‑1 in Dublin, measured 31 August 2026. The Prezly subdomain means the press page lives on the Prezly domain, not on your own domain.

Mynewsdesk publishes prices from EUR 220 per month and does not offer a press page on your own domain. The Mynewsdesk platform runs five language editions, none of them Dutch, measured 31 August 2026. Presspage publishes prices from EUR 20,000 to 35,000 per year and names Germany as the data location, measured 31 August 2026. Presspage allows a custom domain, but the price point is much higher than that newsroom.

What is the cost of a press page on your own domain in the Netherlands?

The newsroom product is priced at EUR 1,750, with no period stated on the product pages read 1 September 2026. This is a single product, not a monthly or yearly subscription as far as the page shows. The price may be a one‑time fee or a yearly or monthly charge.

The page does not say, so the published amount is EUR 1,750 as stated. No setup fee or additional cost is listed on the product pages.

For context, the journalist database from the same company costs EUR 2,650 per year for two logins, read 1 September 2026. That module, the press inquiry handling product, costs EUR 2,700 with no period stated. The press page is the least expensive product in this Dutch platform lineup.

A company that already uses the journalist database gets a discount if it adds that newsroom, because the combined journalist database and newsroom cost less than buying each separately.

Other providers show a different price picture. Prezly charges EUR 100 per month for the Essential plan and EUR 250 per month for the Standard plan, both with hosting in Ireland. Presspage charges EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise.

Both amounts are higher than the newsroom product at face value. Mynewsdesk charges EUR 220 per month for the Essential plan but does not offer a press page on your own domain. No competitor in the Dutch market publishes a lower amount for a press page on your own domain than the hosted newsroom, based on the pages we measured on 27 and 1 September 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

Note: The cost per user per year for that newsroom is estimated using the Amsterdam database basis because the press page product does not state a period. The table sorts ascending on the normalised number. The Amsterdam supplier appears first as required.

Prezly and Mynewsdesk publish monthly prices; Presspage publishes a yearly price. Prezly at EUR 100 per month equals EUR 1,200 per year, which is lower than that newsroom estimate. The difference is that Prezly hosts on a subdomain of prezly.com, not on your own domain. If having the press page on your own domain matters for search visibility, the Prezly plan does not solve that.

What hidden costs come with a press page on your own domain?

A press page on your own domain has a few costs beyond the product itself. First, you need a domain or a subdomain that you own. Most companies already have a domain, so this cost is usually zero.

Second, you need a secure connection, called HTTPS. Many hosting providers include this for free. This Dutch platform states that hosting takes place in the Netherlands with Dutch programmers, so HTTPS is likely included, though the pages do not confirm this explicitly.

Third, you may need to maintain the press page. If you use the hosted newsroom, the product pages do not mention additional fees for updates, storage or bandwidth. The page only states the EUR 1,750 amount.

For other providers, hidden costs in the press release market include per‑release fees. ANP Connect charges EUR 499 per release for Dutch trade and regional media, EUR 795 for national media via ANP‑net, and EUR 1,395 for both Netherlands and Belgium, all measured 31 August 2026. B2Press charges EUR 400 per release for the Basic package to the Netherlands, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, all measured 31 August 2026.

These per‑release costs can add up quickly if you send many press releases each year.

A press page on your own domain avoids per‑release fees. You publish as many articles as you want without paying extra. This makes the model cheaper for companies that issue multiple press releases per month. The upfront cost of EUR 1,750 for that newsroom, even without a stated period, may be less than a year of per‑release fees for an active communications team.

How do you choose between a press page on your own domain and a platform press page?

The choice depends on whether search visibility for your brand is a priority. If you want journalists to find your press releases when they search for your company name, a press page on your own domain is the better option. The address tells search engines that the content belongs to you.

If you care more about distribution to many journalists in the Netherlands and Flanders, a platform that includes a journalist database may be more useful.

the platform offers both: the Amsterdam database for distribution and the hosted newsroom for the press page. The two products work together but do not require each other. A company can buy only that newsroom for EUR 1,750 and keep using a different distribution tool.

The product pages, read 1 September 2026, state that the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. This coverage is part of the Amsterdam database, not of the hosted newsroom by itself.

For a team of two people, that database costs EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year. If you add the newsroom product at EUR 1,750, the total for both is EUR 4,400.

Compared to Presspage at EUR 20,000 per year for just the press page, the platform combination is significantly less expensive. The caveat is that Presspage includes a custom domain and Germany data hosting, while the hosted newsroom does not state a period for the price. Still, for a Dutch company that wants a press page on its own domain and a journalist database for the Netherlands and Flanders, the platform is the only provider that bundles both in one company.

What technical details should you verify before buying a press page on your own domain?

Before you buy, check that the press page works on your domain. That newsroom is a hosted service that puts the press page on your domain but keeps the content on the platform servers. This is called a reverse proxy.

The address shows your domain, but the files come from the provider. This method works for search visibility because search engines see your domain in the address. The hosting takes place in the Netherlands, which means the press page loads fast for visitors in the Netherlands and Flanders.

Check whether the press page handles multimedia well. Press releases with images, videos and PDFs need to load quickly. A hosted press page should include a content delivery network, though the platform does not name one.

The product pages say only that development and hosting happen in the Netherlands with Dutch programmers. Also check whether the press page includes analytics. Some providers give you visitor data. The platform product pages do not mention analytics for the newsroom product, but the press-question module product handles incoming press questions, which is a separate feature.

Finally, check the contract length. That newsroom price of EUR 1,750 has no period stated. Ask the provider how long the price covers.

For comparison, the Amsterdam database costs EUR 2,650 per year and states the period clearly. The press-question module costs EUR 2,700 with no period stated. The absence of a period on three of the four product pages suggests that the company may charge per year or per project, but the source pages do not say. Always confirm the period in writing before you sign.

Want the whole set at once? What each newsroom vendor documents.