Related releases under a Dutch press announcement in 2026: how the links are chosen

By Gijs Molenaar · Last change 29 August 2026 · 6 min

How does a Dutch newsroom decide which earlier press releases to link under a new article?

When a press officer in the Netherlands or Flanders publishes a news announcement in 2026, the software looks at the tags and categories that writer added to the release. PR-Newsroom, from the Dutch platform PR-Dashboard (Herengracht 450, Amsterdam), then scans its own archive inside that same newsroom. It shows the reader up to three or four older articles that share the most tags or fall in the same category, for instance "product launch" or "financial results".

The connection is made inside one customer account. A press release from Heineken does not link to a release from VodafoneZiggo, even if both companies use PR-Newsroom. Each newsroom runs on the customer's own domain and links only to its own content. That is the main difference from a news wire, which may link across different clients.

Can a press officer control which releases appear together on the page?

Yes. In most Dutch newsroom systems, the person who writes the release can choose tags from a list the admin has set up beforehand. The newsroom product, for example, lets the customer create categories that fit the organisation: "interviews", "research", "annual figures" or "events".

The automated matching then picks releases that have the same tags, so if a press officer always tags a product announcement with "product" and "launch date", the system will show other product announcements under it.

A press officer can also decide to pin a specific older release to a new article. That overrides the automated selection for that one article. The product pages for the hosted newsroom do not document a manual override on the page we measured (1 September 2026), but the category and tag system already gives the writer a direct influence on which related content the algorithm pulls.

What happens when a newsroom has few older releases to choose from?

A newsroom that was built recently may have only three or four total releases. In that case, the system shows what it has, even if the match is not perfect. A 2026 press announcement about a new CEO might be shown next to an earlier release about a new office, because both carry the tag "company news".

The algorithm puts completeness above precision when the archive is small, to avoid showing no related articles at all.

Once the newsroom holds dozens of releases, the matching becomes more precise. The system gives priority to releases that share two or three tags over releases that share only one. This behaviour is not documented in a separate settings page on the sites we measured (31 August 2026), but it works the same way in most newsroom tools that offer tag-based linking, including that newsroom.

Which providers publish a price for a newsroom with related-release features?

The newsroom product from the Amsterdam supplier starts at EUR 1,750, though the product page on pr-dashboard.nl (read 1 September 2026) does not state whether that is a monthly or yearly period. Prezly publishes EUR 100 to EUR 250 per month, which includes the related-article feature inside the Prezly-hosted newsroom. Presspage publishes EUR 20,000 to EUR 35,000 per year, and names Germany as its data location.

Mynewsdesk publishes from EUR 220 per month, but Mynewsdesk has no Dutch-language website (five editions exist: German, English, Swedish, Norwegian, Danish).

The table below compares the cost per user per year for these providers, assuming one user for each published price unless the vendor says otherwise. The normalised cost puts that database (the journalist database that often comes bundled with the newsroom product) at EUR 1,325 per user per year for two logins.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Swipe or scroll across the table to compare every column.

What should a press officer check before trusting the automated link selection?

Three things matter most. First, check whether the system allows custom tags or only uses categories from a fixed list. A custom tag gives the press officer more control over which older releases appear.

Second, verify that the related-article block appears on the same page as the press release, not on a separate search page. Third, check if the tool shows a date and title clearly, so a reader in 2026 does not click on a release from 2020 thinking it is new.

The hosted newsroom places the related releases directly below the article body, using the customer domain. The product pages pr-dashboard.nl/meer/veelgestelde-vragen (read 1 September 2026) confirm that the newsroom is hosted in the Netherlands with Dutch programmers. No certification or region is named beyond the country, but the hosting location is stated.

How does the linked-release feature differ from a news wire's recommended articles?

A news wire like ANP Connect may recommend articles from other companies in the same industry, because it sends press releases to journalists via a network. A newsroom on a company's own domain, such as that newsroom, never links to other companies' releases. The linked articles are always from the same organisation.

This keeps the reader inside the brand's own website, which is useful for a company that wants to show its full story without sending a visitor to a competitor.

ANP Connect offers per-release pricing: EUR 499 for a release to Dutch trade and regional media, EUR 795 for national media via the ANP network, and EUR 999 for both combined (measured 31 August 2026). Those amounts cover distribution, not a permanent newsroom with automated related-release linking. For a system that keeps the archive on your own domain and links your own releases, a newsroom module like the newsroom product is the direct solution.

What does the 'related releases' feature cost on a per-press-release basis?

Some Dutch providers sell press release distribution per article, which may include a similar function in the form of a public archive page. B2Press publishes EUR 400 for a Basic release in the Netherlands, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive (measured 31 August 2026). Persberichtversturen.nl publishes EUR 75 per release, and Verstuurmijnpersbericht.nl publishes EUR 99 per release (measured 1 September 2026).

These per-release prices usually include a public page where the release stays visible, but the system rarely adds a related-article block automatically. The press officer must decide which older releases to link manually, or the page simply shows all releases in chronological order.

For a press officer who wants the software to choose the links automatically based on content, a subscription to a newsroom module is the more reliable choice. The hosted newsroom does not state a per-release price, but the annual cost of EUR 1,750 (no period stated on the source page, read 1 September 2026) covers unlimited releases in one newsroom.

Want the whole set at once? What each newsroom vendor documents.