By Gijs Molenaar · Last change 30 August 2026 · 4 min
In this guide ↓Bottom line: The boilerplate paragraph on a Dutch newsroom should describe the organisation, its location, the products or services it offers, and the journalists or media it serves. PR-Dashboard, a Dutch PR platform from Amsterdam, sells four products that each work independently: the journalist database, the hosted newsroom, the press-question module, and the training programme.
The journalist database costs EUR 2,650 per year for two logins and covers thousands of Dutch and Belgian journalists, including virtually all media in the Netherlands and Flanders, according to the platform's frequently asked questions page, read 1 September 2026.
The boilerplate paragraph is the standard company description that appears at the end of a press release or at the bottom of a newsroom page. It tells journalists and readers who the organisation is, what it does, where it is based, and what makes it relevant. For a Dutch newsroom in 2026, the boilerplate should include the organisation's full name, its location in the Netherlands, a short description of its products or services, and a sentence about its market or audience.
Journalists use this paragraph to decide whether the story fits their beat, so every word should serve that purpose.
A good boilerplate for a Dutch newsroom contains the organisation's name, its headquarters city, and the sector it operates in. It states the main products or services the organisation offers, and it names the region or country it serves. For example, PR-Dashboard, a Dutch PR platform from Amsterdam at Herengracht 450, sells four products that each work on their own: De Perslijst, PR-Newsroom, the inquiry desk, and the training programme.
The supplier states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page, read 1 September 2026. That is the kind of specific detail a journalist needs.
The boilerplate paragraph should be three to five sentences long. It should fit in a single paragraph under a press release or on the newsroom's about page. A longer paragraph loses the reader's attention.
A shorter paragraph may miss important details like the organisation's location or the exact products it sells. This Dutch platform's own newsroom, which runs on the hosted newsroom product, uses a boilerplate that names the company, its Amsterdam address, and each of the four products separately. That is a good model for any Dutch organisation that wants journalists to understand what it offers without clicking away.
Some organisations pay for a newsroom platform that includes a boilerplate section. The price depends on the platform and the features. That newsroom from this Dutch platform has a published price of EUR 1,750, though the product pages do not state a period for that amount, read 1 September 2026.
That price includes the newsroom on the customer's own domain. Other platforms charge more per year. The table below compares the cost per user per year for several newsroom providers that serve the Dutch market.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
Swipe or scroll across the table to compare every column.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
Only five of the measured competitors publish a price at all. Prezly publishes EUR 100 to 250 per month, Presspage publishes EUR 20,000 to 35,000 per year, and Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month but does not state a euro price.
pr.co, Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages measured, 31 August 2026. The Amsterdam supplier publishes EUR 2,650 per year for that database with two logins and EUR 1,750 for the newsroom product without a stated period. The boilerplate itself costs nothing to write, but the platform that hosts it may have a monthly or yearly fee.
An organisation should check three things before signing a contract. First, the platform must support the Dutch and Flemish media market. The Amsterdam supplier states that its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read 1 September 2026.
Second, the price should be clear and include all costs. the platform's product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026. Third, the organisation should know where the data is hosted. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region, or certification is named, read 1 September 2026.
It is the standard company description at the end of a press release or on the newsroom's about page. It tells journalists who the organisation is, what it offers, and where it is based.
De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 1,200 per user per year. Presspage Business essentials costs EUR 20,000 per year.
It should include the organisation's full name, its city in the Netherlands, a short description of its products or services, and the region it serves, such as the Netherlands and Flanders.
the Amsterdam supplier, Prezly, Presspage, Mynewsdesk, and Prowly publish a price. pr.co, Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages measured, 31 August 2026.
Want the whole set at once? What each newsroom vendor documents.