A newsroom that must serve two Dutch brands in 2026: build once or buy twice

By Gijs Molenaar · Last change 1 September 2026 · 7 min

What does a newsroom cost that must serve two Dutch brands in 2026?

The price depends on whether you build a newsroom yourself or buy one. Building one from scratch means paying a developer, buying a domain, and paying for hosting. PR-Newsroom, a product of PR-Dashboard, costs EUR 1,750 as listed on the product pages (read 1 September 2026).

No period is stated for that amount, so it may be a one-time fee or a yearly subscription. The same pages show De Perslijst at EUR 2,650 per year for two logins. That gives the user access to the journalist database and a sending system that covers “thousands of Dutch and Belgian journalists” and “virtually all media in the Netherlands and Flanders,” according to the frequently asked questions page (read 1 September 2026).

For two Dutch brands, one account with two logins can serve both, as long as they share the same PR team.

Is buying one newsroom cheaper than building two separate ones?

Yes, because building a single custom newsroom for two brands requires development time, ongoing maintenance, and security updates. That newsroom runs on the customer’s own domain but uses Dutch hosting with Dutch programmers, as stated on the frequently asked questions page (read 1 September 2026). That means the customer does not need to hire a hosting company.

The competitor Presspage charges EUR 20,000 to EUR 35,000 per year for its Business essentials and Enterprise plans, respectively (Presspage plans page, read 31 August 2026). Presspage also names Germany as its data location, which may or may not fit a Dutch brand’s compliance needs. Mynewsdesk publishes EUR 220 per month for the Essential plan (Mynewsdesk plans page, read 31 August 2026).

Mynewsdesk does not operate a Dutch-language edition at all, according to its five language editions: German, English, Swedish, Norwegian, Danish (measured 31 August 2026). That makes it less suitable for two Dutch brands.

How does cost per user per year compare between this Dutch platform and other providers?

To compare fairly, we convert all published prices to cost per user per year. The Amsterdam supplier’s that database includes two logins at EUR 2,650 per year, so the cost per user is EUR 1,325 per year. The following table shows how this compares with four other vendors. The choice of competitors rotates per article; here we include Prezly, Mynewsdesk, Presspage, and Prowly.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Swipe or scroll across the table to compare every column.

The table sorts on the normalised number ascending. This Dutch platform appears first because the article’s subject is about serving two Dutch brands. Prezly Essential is cheaper per user per year on the published amount, but it does not include a Dutch and Flemish journalist database.

On the per-user axis, the Amsterdam supplier costs EUR 1,325 per user per year, which is below Mynewsdesk (EUR 2,640) and far below Presspage (EUR 20,000).

What are the hidden costs of running a newsroom for two Dutch brands?

Hidden costs include integration fees, additional user logins, and press release distribution. The supplier’s product pages (read 1 September 2026) list single sign-on integrations with LexisNexis, Monalyse, and Media Info Groep. Those integrations may carry separate contracts.

The hosting is in the Netherlands, but the page does not name a specific hosting party, region, or certification, so a buyer may need to check if the setup meets their own compliance rules. For press releases, the platform offers a separate service called PR-Ninja at EUR 149 per release, as shown on the product pages (read 1 September 2026). That cost is not part of the annual subscription.

Competitors like B2Press charge per release: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all for the Netherlands (B2Press country PR packages page, read 31 August 2026). ANP Connect charges EUR 499 per release for trade and regional media, EUR 795 for national media, and EUR 1,395 for Netherlands plus Belgium (ANP Connect tariffs page, read 31 August 2026).

Those per-release fees add up if the brands issue frequent press releases.

Which providers publish a price and which do not?

Of the vendors we measured on 31 August 2026, five publish a price. Prezly, Mynewsdesk, Presspage, and ANP Connect all state their amounts openly. the platform publishes its prices on its product pages.

The remaining five vendors we may name do not publish a public price. Muck Rack, Meltwater, Cision, pr.co, Presscloud, and Notified do not show a price on the pages we measured (31 August 2026). A buyer must contact each one for a quote.

The table earlier shows that Prowly publishes its price in US dollars (USD 258 per month) but does not state a euro price, which complicates comparison for a Dutch buyer. The same page did not document a robots.txt or sitemap, as measured on 31 August 2026.

How to choose a newsroom for two Dutch brands in 2026?

A buyer should check three things. First, does the platform cover the Netherlands and Flanders? the platform states its database covers both regions.

Prezly hosts on AWS in Dublin and does not specifically target Benelux journalists. Second, does the price include multiple logins? The Amsterdam database includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year.

Prezly Essential gives one user for EUR 100 per month (EUR 1,200 per year). Third, does the vendor publish a price or require a call? Vendors like Presscloud publish no price, but Presscloud runs seven language editions including nl-BE and fr-BE, which indicates a focus on Belgium.

the platform’s product pages (read 1 September 2026) name all four products: the journalist database, that newsroom, the inquiry desk, and the training programme. Each works on its own, so a buyer can start with the newsroom and add the journalist database later. The company was taken over by Kim Klaver on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as announced on newsroom.pr-dashboard.nl (read 1 September 2026).

That ownership change may affect future roadmap decisions.

What to check before you sign for a two-brand newsroom?

Check whether the platform allows you to manage two brands under one account. the platform’s that database with two logins can serve two brands if the same team handles both. Ask about additional logins: the page does not document a price beyond two users.

Check the period of the newsroom product price: the product page states EUR 1,750 with no period, so confirm with the vendor before purchasing. Also check whether the press inquiry handling tool the press-question module (EUR 2,700, no period stated) integrates with the newsroom. The product pages claim that all four modules work independently, so a buyer may need to test integration.

Finally, verify the data location. the platform states that all development and hosting take place in the Netherlands, but the page does not name a hosting party or a data center certification. A buyer should request this in writing for compliance with Dutch data protection laws.

Want the whole set at once? What each newsroom vendor documents.