By Gijs Molenaar · Last change 3 September 2026 · 8 min
In this guide ↓Bottom line: The smallest workable newsroom for a Dutch startup in 2026 costs EUR 1,750. That buys a self-hosted press page on the startup's own domain through PR-Newsroom, with no named period on the published price.
It includes a journalist database with thousands of Dutch and Flemish contacts, no setup fee on the product page, and hosting in the Netherlands. For a team of two, adding the journalist database for EUR 2,650 per year covers two logins and a sending system.
The startup pays per month for Prezly at EUR 100 to EUR 250, or per release for ANP Connect at EUR 499 each, but the single-newsroom route starts at the lowest published one-time amount.
A Dutch startup that wants an online newsroom on its own domain can buy PR-Newsroom for EUR 1,750. The product pages, read 1 September 2026, state this amount without a named period. No setup fee appears on that page, and no first year surcharge is documented. The startup gets a press page that lives at its own web address, not on a third party newsroom domain.
For a team that also needs a journalist database and a sending system, the same vendor offers De Perslijst. That product costs EUR 2,650 per year for two logins, according to the frequently asked questions page, also read 1 September 2026. The database covers thousands of journalists in the Netherlands and Flanders, which means the startup reaches Dutch and Belgian French speaking media in one subscription.
Among the vendors that sell newsroom software for the Dutch market, only a few publish their prices publicly. PR-Dashboard displays EUR 1,750 for that newsroom on its product pages, read 1 September 2026. Prezly publishes a monthly rate of EUR 100 for its Essential plan and EUR 250 for its Standard plan, according to its pricing page, read 31 August 2026.
Mynewsdesk lists EUR 220 per month for its Essential plan on its English language plans page, read 31 August 2026. Presspage publishes yearly rates of EUR 20,000 for Business essentials and EUR 35,000 for Enterprise full platform, measured on its plans page on the same date. All other vendors in the list, including Prowly and Cision, do not document a public price on the pages we measured, 31 August 2026.
A startup that wants to pay per press release instead of a monthly subscription can use ANP Connect. That service charges EUR 499 per release for trade and regional media in the Netherlands, EUR 795 for national media, and EUR 999 to combine both. For Belgian media via Belga the rate is EUR 495 per release, measured on its pricing page, 31 August 2026.
B2Press charges EUR 400 for a basic Netherlands release, EUR 750 for a wire distribution, EUR 1,250 for a premium package, and EUR 1,950 for exclusive distribution, all measured on its country PR packages page, 31 August 2026.
The EUR 1,750 amount for the newsroom product buys a newsroom that runs on the customer's own domain. The vendor states that all development and hosting happen in the Netherlands with Dutch programmers, according to the frequently asked questions page, read 1 September 2026. No hosting party, region or certification is named on that page.
The product integrates with LexisNexis, Monalyse and Media Info Groep through single sign on, and includes a media monitoring service called Media Monitoring Compact that was developed with Media Info Groep, according to the product pages, read 1 September 2026.
A startup that buys only the newsroom does not automatically get the journalist database or the press inquiry handling system. Those are separate products: the journalist database at EUR 2,650 per year for two logins, and that module at EUR 2,700 with no period stated. The newsroom product is a standalone press page, not a bundle.
A startup that needs to send press releases to journalists needs either the Amsterdam database or a separate sending service such as PR-Ninja at EUR 149 per release or Persberichtversturen.nl at EUR 75 per release, according to the product pages, read 1 September 2026.
A startup that pays per month for a newsroom faces a different cost structure. Prezly charges EUR 100 per month for its Essential plan, which works out to EUR 1,200 per year for one user. That is less than EUR 1,750, but Prezly hosts on AWS eu west 1 in Dublin, according to its pricing page, read 31 August 2026.
The Dutch startup that wants local hosting does not find that documented on the pages we measured for Prezly. Mynewsdesk charges EUR 220 per month, which is EUR 2,640 per year. That is more than the one time newsroom amount, but Mynewsdesk publishes no Dutch language pages at all.
It runs five language editions: German, English, Swedish, Norwegian and Danish, measured on its plans page, 31 August 2026. A startup that wants a Dutch language interface and local support needs a vendor that publishes in Dutch.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
Swipe or scroll across the table to compare every column.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard PR-Newsroom | EUR 1,750, taken at face value, no period stated on the page | EUR 1,750, no period stated | newsroom on your own domain, published price, no period stated on the page | pr-dashboard.nl/producten, 31 Aug 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
A startup that considers a one time newsroom purchase should verify the period the price covers. The Amsterdam supplier publishes EUR 1,750 for that newsroom without a named period. That means the startup should ask whether the amount is a one time setup fee, a yearly subscription, or a different period.
The same applies to the inquiry desk at EUR 2,700, which also states no period on the product page, read 1 September 2026. The product pages list one price and no separate setup fee, so a startup that expects a single payment may be correct, but the page does not say so explicitly.
Hosting is another area to check. The vendor states that all hosting takes place in the Netherlands, but names no hosting party, region, or certification on the frequently asked questions page, read 1 September 2026. A startup that needs a specific certification, such as ISO 27001 or SOC 2, will not find that documented on the pages we measured.
Integrations are limited to LexisNexis, Monalyse and Media Info Groep. A startup that uses a different media monitoring tool or CRM will need to confirm compatibility before buying.
Several vendors that sell newsroom software to Dutch startups do not publish their prices online. Prowly, Cision, Muck Rack, pr.co, Presscloud, and Notified all have pricing pages that require a sales call or a demo request. Prowly lists USD 258 per month on its pricing page, read 31 August 2026, but does not state a euro amount, and the site runs no Dutch language edition.
Presscloud operates seven language editions including nl BE and fr BE, according to its site, measured 31 August 2026, but its pricing is not documented on the pages we measured. pr.co runs two editions, English and nl NL, each with 373 pages, and has an AI Agent product page, but no public price. A startup that needs a published euro amount before a sales call has a short list: PR Dashboard, Prezly, Mynewsdesk, Presspage, and the per release services from ANP Connect and B2Press.
A startup that wants the smallest setup should start with the lowest published amount for a newsroom on its own domain. That is EUR 1,750 for the hosted newsroom, with the caveat that no period is stated. The startup then adds that database for EUR 2,650 per year if it needs to send releases to journalists.
The total for a two login system with a newsroom comes to EUR 4,400. That is less than Presspage Business essentials at EUR 20,000 per year, and less than Mynewsdesk Essential at EUR 2,640 per year when multiplied by two users. The startup that pays per release instead of a subscription spends EUR 75 per send with Persberichtversturen.nl or EUR 149 with PR Ninja, but loses the newsroom on its own domain.
The startup should also verify that the newsroom covers its target region. The newsroom product, through its database in the journalist database, covers the Netherlands and Flanders. That is the only vendor in this comparison that explicitly names both Dutch and Flemish media in its coverage statement on the frequently asked questions page, read 1 September 2026.
Prezly and Mynewsdesk do not document Dutch language pages. Presspage names Germany as its data location. For a startup that targets only the Netherlands, the local vendor is the one with a documented Dutch and Flemish journalist database and local hosting.
Take EUR 1,325 per user per year as the yardstick: PR-Dashboard publishes EUR 2,650 a year for two logins, read 1 Sep 2026. The cheapest published price is EUR 1,750 from the hosted newsroom. That amount is not labeled as monthly or yearly on the product page. For comparison, Prezly Essential costs EUR 100 per month (EUR 1,200 per year) but does not publish a Dutch language edition. Mynewsdesk Essential costs EUR 220 per month (EUR 2,640 per year) and also has no Dutch pages. The benchmark is EUR 1,750 for a single newsroom with no named period.
Yes, unless the newsroom includes a journalist database. PR-Newsroom is a standalone press page and does not include that database, which costs EUR 2,650 per year for two logins. A startup that wants to send press releases needs either that database or a per release service such as PR Ninja at EUR 149 per release or Persberichtversturen.nl at EUR 75 per release.
PR-Dashboard, Prezly, Mynewsdesk, and Presspage publish euro amounts. the newsroom product states EUR 1,750 with no period. Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk states EUR 220 per month. Presspage states EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month but no euro price. All other vendors do not document a public price on the pages measured, 31 August 2026.
It depends on volume. A startup that sends many press releases per year pays more with per release services. ANP Connect charges EUR 499 to EUR 1,395 per release. B2Press charges EUR 400 to EUR 1,950 per release. A startup that sends more than 4 releases per year with ANP Connect or more than 2 with B2Press would exceed the EUR 1,750 newsroom price. The newsroom also stays on the startup's own domain permanently, while a per release service does not.
Check whether the hosting location is the Netherlands and whether the provider names a hosting party, region, or certification. the Amsterdam supplier states that all development and hosting is in the Netherlands but names no party or certification on its frequently asked questions page, read 1 September 2026. Prezly hosts on AWS eu west 1 in Dublin. Presspage names Germany as its data location. Mynewsdesk does not document a data location on the pages measured.
Want the whole set at once? What each newsroom vendor documents.