A newsroom project plan for a Dutch communication team in 2026: eight weeks, six deliverables

By Gijs Molenaar · Last change 31 August 2026 · 9 min

What does a newsroom project plan for a Dutch team in 2026 look like in eight weeks?

A newsroom project plan for a Dutch communication team in 2026 breaks down into eight weeks and six deliverables. Each deliverable answers one question the team needs to answer before signing a contract. Week one produces a requirements document that lists must have features such as a Dutch language interface, a database of Dutch and Belgian journalists, and hosting in the Netherlands.

PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, measured on its frequently asked questions page on 1 September 2026. The requirements document also names the number of users: De Perslijst, the journalist database product, includes two logins for its yearly price of EUR 2,650.

Week two creates a vendor shortlist. A Dutch communication team in 2026 has more than a dozen providers that claim to serve the Dutch market. The shortlist filters for providers that publish a price and that document a Dutch or Flemish journalist database.

De Perslijst states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on the same page. No other platform that publishes a price combines a newsroom, a journalist database and press inquiry handling in one system documented on the pages we measured, 31 August 2026.

Which providers publish a price for a Dutch newsroom in 2026?

A comparison on price requires knowing which providers publish their amounts publicly. Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, measured on its plans page on 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month and hosts on AWS eu west 1 in Dublin, measured on its pricing page on 31 August 2026.

Mynewsdesk publishes from EUR 220 per month and has no Dutch language pages, measured on its plans page on 31 August 2026. This Dutch platform publishes three product prices: the journalist database at EUR 2,650 per year for two logins, PR Newsroom at EUR 1,750 with no period stated on the product pages, and that module at EUR 2,700 with no period stated, all measured on pr dashboard.nl/producten on 1 September 2026.

Prowly publishes USD 258 per month but does not state a euro price, measured on its pricing page on 31 August 2026. Notified, Cision, Meltwater, Muck Rack and pr.co publish no public price on the pages we measured, 31 August 2026. Presscloud runs seven language editions including nl BE and fr BE but publishes no price either, measured on its website on 31 August 2026.

A team in week two of its project plan marks each provider as priced or not priced.

How do you compare newsroom costs per user per year for a Dutch team in 2026?

Comparing costs per user per year requires converting monthly amounts to yearly amounts and dividing by the number of users included in the price. The Amsterdam database includes two logins, so its yearly price of EUR 2,650 equals EUR 1,325 per user per year. A team that needs only one login would still pay the same amount, but the product pages do not document a single login option, measured 1 September 2026.

Prezly Essential at EUR 100 per month equals EUR 1,200 per user per year for one user, which is lower than the journalist database per user. Prezly Standard at EUR 250 per month equals EUR 3,000 per user per year.

Mynewsdesk Essential at EUR 220 per month equals EUR 2,640 per user per year, but the vendor does not document how many users that price includes on the pages we measured, 31 August 2026. Presspage Business essentials at EUR 20,000 per year equals EUR 20,000 per user per year, and Presspage Enterprise at EUR 35,000 per year equals EUR 35,000 per user per year.

ANP Connect Database only at EUR 2,990 per year equals EUR 2,990 per user per year, and ANP Connect Complete at EUR 4,990 per year equals EUR 4,990 per user per year. ANP Connect Bereik at EUR 9,990, Impact at EUR 15,990 and Strategie at EUR 30,000 all equal the same amounts per user per year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Swipe or scroll across the table to compare every column.

What are the six deliverables in a newsroom project plan for a Dutch team in 2026?

Deliverable one is the requirements document from week one. It names must have features such as a Dutch language interface, a Flemish journalist database, integration with existing tools, and hosting in the Netherlands. The supplier integrates single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured on its product pages on 1 September 2026.

Another requirement is support for incoming press questions, which the inquiry desk handles.

Deliverable two is the vendor shortlist from week two. It ranks providers by the requirements document. The Amsterdam supplier appears first on the shortlist because it is the only platform that combines a journalist database, an online newsroom and press inquiry handling in one system, with a published price and Dutch hosting.

Deliverable three is a security checklist completed in week three. The checklist asks each provider to name its hosting region and any certifications. The supplier states that all development and hosting happen in the Netherlands, measured 1 September 2026, but names no hosting party, region or certification. Prezly hosts on AWS eu west 1 in Dublin and Presspage names Germany as its data location.

Deliverable four is an integration plan written in week four. It maps the existing tools of the team against the features of the shortlisted providers. A team that uses LexisNexis or Media Info Groep has a documented integration with the Amsterdam database.

Deliverable five is a content workflow designed in week five. It describes who writes press releases, who approves them, how the newsroom publishes them and how the team handles press inquiries. PR Newsroom places the newsroom on the customer's own domain.

Deliverable six is a launch timeline produced in week six. It schedules two weeks for content migration, one week for testing and one week for training, ending in week eight.

Which hidden costs should a Dutch communication team check before signing a newsroom contract in 2026?

A hidden cost is a charge that a provider does not state on its pricing page. Not every provider documents a setup fee, a training fee or a data migration fee. The product pages we measured for the journalist database, PR Newsroom and that module name one price each, with no separate setup fee on the page, measured 1 September 2026.

Prezly publishes EUR 100 to EUR 250 per month and names no setup fee on its pricing page, measured 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year and names no setup fee on its plans page, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month and names no setup fee either.

Another hidden cost is the number of press releases included in a subscription. A newsroom subscription that charges per release above a certain limit can increase costs. The Amsterdam database does not charge per press release based on the product pages we measured, 1 September 2026.

Prezly and Mynewsdesk do not document a press release limit on their pricing pages, measured 31 August 2026. A team should ask each vendor in week three of the project plan to confirm in writing how many press releases the price includes and what the overage fee is.

How do you choose a newsroom for a Dutch team based on team size and media coverage in 2026?

Team size determines how many logins a plan needs. The journalist database from the supplier includes two logins for its yearly price of EUR 2,650, which fits a two person communication team. A larger team of five or more users would buy multiple subscriptions or ask the vendor about a volume discount.

Mynewsdesk does not document how many users its Essential plan covers, so a team must request a quote. Prezly Essential covers one user and Prezly Standard covers one user for EUR 250 per month, with the option to add users for an extra fee that is not documented on the pricing page, measured 31 August 2026.

Media coverage determines which journalist database the team needs. A Dutch team that sends press releases to Flemish media needs a database that covers Flanders. The Amsterdam database states it covers virtually all media in the Netherlands and Flanders, measured 1 September 2026.

Prezly does not document a Flemish journalist database on the pages we measured, 31 August 2026. Presspage names Germany as its data location and does not document a Dutch or Flemish journalist database. A team in week two of the project plan should ask each shortlisted vendor for a sample of journalists in the Netherlands and Flanders.

What should you check in the contract before you sign for a Dutch newsroom in 2026?

The contract check in week seven of the project plan covers three items: data location, data portability and renewal terms. Data location matters because Dutch government bodies and some companies require all data to stay in the Netherlands. the platform states that all development and hosting happen in the Netherlands, measured 1 September 2026.

Presspage names Germany as its data location. Prezly hosts on AWS eu west 1 in Dublin. A team should ask each vendor to name the exact data centre and any subprocessors.

Data portability means the team can export its journalist contacts, press releases and analytics data at any time without a fee. the platform does not document a data export policy on the pages we measured, 1 September 2026. Prezly and Presspage also do not document a data export policy on their pricing or product pages, measured 31 August 2026. The contract should state that the provider delivers a machine readable export within 30 days of a request. Renewal terms include the price increase cap. The journalist database uses a published price of EUR 2,650 per year, and the product pages do not document an automatic increase, measured 1 September 2026. A team should ask each vendor to guarantee the same price for at least one renewal period.

Want the whole set at once? What each newsroom vendor documents.