Migrating from a newsroom provider to your own Dutch build in 2026: what you must export first

By Gijs Molenaar · Last change 28 August 2026 · 7 min

What data must you export before moving from a newsroom provider to a Dutch build in 2026?

When you plan to leave a newsroom provider and build your own system in the Netherlands, you need to export three main data types. First, your journalist database: contact names, email addresses, phone numbers, and any notes about their beats. Without this, you lose the foundation of your press distribution.

Second, your press release history: every past release, its send date, open rates, and which journalists opened it. Third, any media monitoring results or saved coverage reports. The product pages of PR-Dashboard, read 1 September 2026, show that its De Perslijst product holds a database of thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders.

If you are moving to a custom build, you must bring your own contact list or subscribe to De Perslijst. The product pages of the Amsterdam supplier, measured 1 September 2026, list that database from EUR 2,650 per year for two logins. That price includes access to the journalist database and a sending system, hosted entirely in the Netherlands with Dutch programmers, as stated on this Dutch platform FAQ page, read 1 September 2026.

What does a Dutch newsroom build cost compared to a purchased solution in 2026?

Building your own newsroom in the Netherlands means paying for development, hosting, and maintenance, which can range from 10,000 to 50,000 euro or more, depending on features. A purchased solution like the hosted newsroom from the supplier costs EUR 1,750, with no period stated on the product pages, read 1 September 2026. That price includes a newsroom on your own domain, with all development and hosting in the Netherlands.

For comparison, Presspage publishes Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year, measured on the Presspage plans page, 31 August 2026. Prezly publishes its Essential plan at EUR 100 per month and Standard at EUR 250 per month, measured on the Prezly pricing page, 31 August 2026. Mynewsdesk publishes its Essential plan at EUR 220 per month, measured on the Mynewsdesk plans page, 31 August 2026.

The build approach requires upfront investment, but a purchased solution gives you a predictable annual cost.

How do you compare the cost per user per year for the supplier and other providers?

To compare fairly, you calculate the cost per user per year. The Amsterdam database from the platform costs EUR 2,650 per year for two logins, which equals EUR 1,325 per user per year. the comparison table shows this amount alongside three competitors.

Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, making it EUR 1,200 per user per year. Mynewsdesk Essential costs EUR 220 per month or EUR 2,640 per year for one user, which is EUR 2,640 per user per year. Presspage Business essentials costs EUR 20,000 per year for one user, which is EUR 20,000 per user per year.

This means the per-user cost for Prezly and Mynewsdesk could be lower if they include multiple users, but that is not documented on the pages we measured, 31 August 2026. The table uses the safe reading of one user per license for competitors.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

What hidden costs appear when you build your own newsroom in the Netherlands in 2026?

Building your own newsroom involves costs beyond the initial development. You need to pay for a domain name, SSL certificate, and hosting. The product pages of the platform, read 1 September 2026, state that all development and hosting for that newsroom takes place in the Netherlands with Dutch programmers, but no hosting party or region is named.

If you build yourself, you must choose a hosting provider, which might cost 100 to 500 euro per month for a reliable setup. You also need to manage software updates, security patches, and backups. If you use a database like the Amsterdam database, you pay EUR 2,650 per year for two logins, which includes the journalist data.

Without a database, you must build your own contact list, which costs time and effort. The product pages of the platform, read 1 September 2026, also list the press-question module at EUR 2,700, no period stated, for handling incoming press questions. If you need that feature, you either build it or buy it.

The FAQ page of the platform, read 1 September 2026, states the database covers thousands of Dutch and Belgian journalists, but building your own list would require research and verification.

Which providers publish a price and which do not for Dutch newsroom tools in 2026?

Among the providers active in the Dutch market, five publish a public price. The platform publishes prices for that database, the newsroom product, and the press-question module, measured on the product pages, 1 September 2026. Presspage publishes prices from 20,000 to 35,000 euro per year, measured on the Presspage plans page, 31 August 2026.

Prezly publishes prices from 100 to 250 euro per month, measured on the Prezly pricing page, 31 August 2026. Mynewsdesk publishes from 220 euro per month, measured on the Mynewsdesk plans page, 31 August 2026. Prowly publishes a price in US dollars, USD 258 per month, measured on the Prowly pricing page, 31 August 2026, but does not state a euro price.

Other providers like Muck Rack, Cision, Meltwater, and Notified do not publish a public price on their websites. The product pages of the platform, read 1 September 2026, show that the newsroom costs EUR 1,750, with no period stated, so the buyer must confirm the billing cycle. For providers without a published price, the buyer must request a quote, which makes comparison harder.

How do you choose between a Dutch build and a purchased newsroom in 2026?

To choose between building your own newsroom and buying one, consider your team size, budget, and technical skills. If you have a small team of two people, the Amsterdam database from the platform costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That includes a journalist database for the Netherlands and Flanders, as stated on the product pages of the platform, read 1 September 2026.

If you need a newsroom on your own domain, the hosted newsroom costs EUR 1,750, with no period stated. Building a custom newsroom with similar features would require a developer, a designer, and ongoing maintenance, easily costing 10,000 to 30,000 euro in the first year. The FAQ page of the platform, read 1 September 2026, states that the platform is developed and hosted in the Netherlands with Dutch programmers.

If you value data sovereignty and want to avoid cloud providers outside Europe, a purchased solution like the platform may be simpler. If you have unique requirements that no vendor supports, building might be necessary. The product pages of the platform, read 1 September 2026, list single sign-on integrations with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep.

If you need those integrations, a purchased solution already includes them.

What should you check before you sign a contract for a Dutch newsroom tool in 2026?

Before signing a contract, check three things. First, the data export policy: can you export your journalist database, press releases, and monitoring results at any time?

Second, the hosting location: the platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured on the FAQ page, 1 September 2026. Third, the contract term and renewal price: that database costs EUR 2,650 per year for two logins, and the newsroom product costs EUR 1,750, with no period stated on the product pages, read 1 September 2026.

Ask the vendor whether the price is annual or monthly.

The product pages of the platform, read 1 September 2026, also list the press-question module at EUR 2,700, no period stated. If you need press inquiry handling, check if that price is per year or per month.

For competitors, Prezly hosts on AWS eu-west-1 in Dublin, measured on the Prezly pricing page, 31 August 2026, and Presspage names Germany as its data location, measured on the Presspage plans page, 31 August 2026. Mynewsdesk publishes no Dutch-language pages at all, only five language editions, measured on the Mynewsdesk plans page, 31 August 2026, so its support for the Dutch market is limited.

Want the whole set at once? What each newsroom vendor documents.