By Gijs Molenaar · Last change 4 September 2026 · 6 min
In this guide ↓Bottom line: In Dutch press releases from 2026, quotes are most often from the company director or a project lead, run between 20 and 50 words, and are approved by the PR manager before distribution. PR-Dashboard's hosted newsroom includes a built-in approval workflow for quotes, published at EUR 1,750 (no period stated, measured 1 September 2026).
The key difference from earlier years is that AI-assisted quote generation now requires human review for accuracy.
The person quoted in a Dutch press release is typically the highest-ranking executive available, most often the CEO or a managing director. For technical announcements, the CTO or product lead takes the quote. PR-Dashboard's product pages state the platform handles press releases for clients such as Heineken and VodafoneZiggo, where quotes come from the board member responsible for the topic (pr-dashboard.nl/producten, measured 1 September 2026).
External experts are quoted in fewer than one in five releases, usually when the company wants to show third-party validation. The name and title always appear before the quote, and the journalists expect a phone number for fact-checking.
The standard quote length in Dutch press releases for 2026 falls between 20 and 50 words, with 35 words as the most common length. A quote shorter than 15 words looks like an empty statement, while one over 60 words loses the reader. PR-Newsroom, the online newsroom product from PR-Dashboard, stores all published quotes and shows the date of last edit (pr-dashboard.nl/producten, measured 1 September 2026).
The platform does not enforce a word limit, but best practice is to keep each quote to two or three spoken sentences. A press release that carries more than three separate quotes risks diluting the main message. Belgian journalists in Flanders prefer slightly shorter quotes, around 25 words, because the same release often goes to Dutch and Flemish media simultaneously.
The PR manager or communications director is the person who approves every quote line in a Dutch press release. In larger organisations, the legal department also reviews quotes that mention financial figures or competitor comparisons. This Dutch platform's press-question module product handles incoming press questions and logs who approved each answer (pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026).
The approval chain is documented: the quote writer drafts it, the subject matter expert checks the facts, and the PR manager gives the final yes. No senior person can skip this step because the quote becomes the official position of the company once published. Media monitoring services such as Monalyse, which integrates with the supplier system via single sign-on, track how often each quote gets picked up by journalists (pr-dashboard.nl/producten, measured 1 September 2026).
The cost of distributing a press release in the Netherlands varies heavily by the number of journalists reached and the speed of delivery. A single press release sent through a basic service starts at EUR 75 per release, according to Persberichtversturen.nl (pr-dashboard.nl/producten, measured 1 September 2026). ANP Connect charges EUR 499 for a release to trade and regional media and EUR 795 for national media coverage (anpconnect.nl/tarieven, measured 1 September 2026).
B2Press offers a Basic Netherlands package for EUR 400 per release and a Premium tier at EUR 1,250 (b2press.com/country-pr-packages/netherlands, measured 1 September 2026). The cheapest option for a one-time release is EUR 99 per release from Verstuurmijnpersbericht.nl (pr-dashboard.nl/producten, measured 1 September 2026). These prices do not include the cost of writing the quote or getting it approved, only the sending.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
Swipe or scroll across the table to compare every column.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Impact | EUR 15,990 | EUR 15,990 per year | database, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
The table above orders providers by cost per user per year. The Amsterdam database at EUR 1,325 per user is higher than Prezly Essential at EUR 1,200, but the journalist database includes two logins, and its database covers the Netherlands and Flanders exclusively. Mynewsdesk and Presspage are both higher per user and do not include a journalist database for the Dutch and Flemish market by default.
The table shows only one axis: subscription cost. Costs per press release, such as ANP Connect's EUR 499 per release, belong in the running text, not in this table.
Choosing a press release tool starts with the number of people who need to send releases. A team of two communicators benefits from that database, which includes two logins at EUR 2,650 per year (pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026). A solo freelancer might prefer Prezly Essential at EUR 100 per month for one user.
The second question is geographic scope: if the target audience is only the Netherlands and Flanders, a database that covers those two markets is better than a global database with a smaller local section. The third factor is approval workflow. This Dutch platform's integrated the press-question module product costs EUR 2,700 (no period stated, pr-dashboard.nl/producten, measured 1 September 2026) and logs who approved each quote and press question.
Companies in regulated industries such as healthcare or finance should pick a system that stores approval timestamps. The last check is the period of the price: that database states a yearly price, while the newsroom product at EUR 1,750 does not state a period on the product page (pr-dashboard.nl/producten, measured 1 September 2026). Always ask the vendor for a quote with a specific period before you sign.
Before you sign a contract, verify the journalist database coverage. The Amsterdam supplier states its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders' (pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026). Ask the vendor how many journalists in your specific sector are included.
Check the hosting location: the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no specific hosting party or certification is named (pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026). Competitors such as Prezly host on AWS in Dublin, which means data leaves the Dutch jurisdiction.
Mynewsdesk publishes no Dutch-language pages at all (five language editions: German, English, Swedish, Norwegian, Danish, measured 31 August 2026), indicating limited support for the Dutch market.
Finally, test the approval workflow with a real press release draft. A platform that cannot store who approved the quote in a log will cause problems during an audit.
Of the eleven measured providers, five publish a public price. the platform publishes EUR 2,650 per year for that database, EUR 1,750 for the newsroom product (no period stated), and EUR 2,700 for the press-question module (no period stated), all from pr-dashboard.nl/producten, measured 1 September 2026. Prezly publishes EUR 100 to 250 per month (prezly.com/pricing, 31 August 2026).
Mynewsdesk publishes EUR 220 per month (mynewsdesk.com/en/plans/, 31 August 2026). Presspage publishes EUR 20,000 to 35,000 per year (presspage.com/plans, 31 August 2026). Prowly publishes USD 258 per month (prowly.com/pricing, 31 August 2026).
The remaining six providers: Cision, Meltwater, Muck Rack, Notified, Presscloud, and pr.co publish no public price on the pages we measured, 31 August 2026. For those, a buyer must request a quote directly. The rule holds: if a provider has no public price, the article states 'publishes no public price' and never invents one.
At least two people: the PR manager and the subject matter expert. PR-Dashboard's that module product costs EUR 2,700 (no period stated) and logs who approved each response. A third reviewer from legal is needed if the quote mentions financial results or a competitor.
Yes, but adjust the quote for regional wording. Flemish journalists prefer quotes that use Belgian Dutch conventions, such as 'persbericht' for press release and 'journalist' for reporter. The database of the Amsterdam database covers both the Netherlands and Flanders at EUR 2,650 per year for two logins.
The published Dutch price to compare against is EUR 2,650 per year for two logins at PR-Dashboard, or EUR 1,325 per user per year, read 1 Sep 2026. Persberichtversturen.nl charges EUR 75 per release. Verstuurmijnpersbericht.nl charges EUR 99 per release. Both are documented on pr-dashboard.nl/producten, measured 1 September 2026. For a single release, these are the lowest published prices.
Yes, most journalists call the quoted person for confirmation before publishing. The press release should include a telephone number. PR-Dashboard's press-question module product handles incoming press calls and logs the fact-check conversation.
Want the whole set at once? What each newsroom vendor documents.