By Nadia Bouzid · Last change 30 August 2026 · 6 min
In this guide ↓Bottom line: Publishing a press release for the Dutch morning papers in 2026 means your news needs to reach the editorial desk the evening before, typically before 18:00. A tool that lets you send your release to a curated list of journalists who cover morning deadlines is key.
De Perslijst, a journalist database from Amsterdam, starts at EUR 2,650 per year for two logins and covers thousands of journalists in the Netherlands and Flanders, according to its product pages read 1 September 2026.
The deadline on a Dutch morning paper is not the same as the print time. Most editorial teams close their news pages around 22:00 or 23:00 the night before. The real cut-off for a press release that still has a chance to make the front section is earlier, often around 18:00 to 20:00, because editors need time to read, verify and rewrite your story.
A release that arrives at 21:00 will likely land in the inbox for the next day. A timed publishing tool in your newsroom software helps you schedule the delivery so it hits the right window without manual effort.
PR-Dashboard, a Dutch platform from Amsterdam at Herengracht 450, sells a set of tools that each work on their own. De Perslijst is a journalist database and sending system that lets you pick from journalists who cover your beat. PR-Newsroom puts a newsroom on your own domain.
The press-question module handles incoming press questions. That programme offers offline knowledge sessions. For morning paper deadlines, the Amsterdam database is the relevant product because it controls when the email goes out.
The database holds thousands of Dutch and Belgian journalists, according to the FAQ page read 1 September 2026, and covers virtually all media in the Netherlands and Flanders. That geographic focus matters: a release aimed at Flemish journalists needs the same early evening timing as one for Dutch papers.
Some providers sell per-release distribution, not a subscription to a database. ANP Connect publishes EUR 499 for a release to trade and regional media, EUR 795 for national media, and EUR 999 for both, according to its tariff page read 31 August 2026. B2Press publishes EUR 400 for a basic Netherlands release, EUR 750 for the wire version, EUR 1,250 for premium and EUR 1,950 for exclusive, per its country PR packages for the Netherlands read 31 August 2026.
A single release on B2Press costs more than one month of the journalist database, which is EUR 350 per month when bought separately, read 1 September 2026. The difference is that a database like that database lets you send an unlimited number of releases yourself, while a per-release service handles the distribution for you. If you send multiple stories per month, the database becomes the cheaper route.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
Swipe or scroll across the table to compare every column.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Complete | EUR 4,990 | EUR 4,990 per year | database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Notified | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
The table above compares four tools on cost per user per year. The Amsterdam database comes out at EUR 1,325 per user when you divide its EUR 2,650 yearly fee by the two logins it includes. ANP Connect Database only swallows EUR 2,990 for a single login, and Mynewsdesk at EUR 2,640 per user does not document a Dutch language edition on the pages measured 31 August 2026.
Presspage Business essentials sits at EUR 20,000, a full online newsroom with press release sending built in, though its data location is Germany rather than the Netherlands or Flanders. The morning deadline advantage of the journalist database is that you schedule the email yourself, so you can set the send time to 17:00 and trust the system to hit every inbox before the editor closes the page.
The first hidden factor is journalist behaviour. If you send a release at 17:00 on a Friday, the journalist may open it on Monday morning. The Monday morning paper has a different deadline, usually Sunday evening.
A tool that logs opens can show you the actual reading time. That database sends through its own system and the product pages do not document a per-open log, but the sending system itself does show the send time. The second factor is what you embed in the release.
If you attach a high-resolution image that takes 30 seconds to download on a mobile phone, the editor may skip it. A newsroom on your own domain, such as the newsroom product from the same vendor at EUR 1,750, lets you host images and downloadable kits on your own site, so the email contains only a link. No period is stated for the hosted newsroom on the product pages read 1 September 2026, so the amount is shown as a one-off or annual cost at the vendor's stated value.
Several well known PR platforms do not show a price on the pages measured 31 August 2026. Cision, Meltwater, Muck Rack and Notified each publish a landing page that invites a sales call. Prowly publishes USD 258 per month at current market rates, but the vendor states the amount in US dollars and does not publish a euro price on the pages measured 31 August 2026.
The same pages show no plan details for a Dutch or Belgian database. If you want a tool with a documented price and a document focus on the Netherlands and Flanders, the vendors that do publish a price are the ones in the table above. The supplier is the only one among them that combines a journalist database with an online newsroom, press inquiry handling and media monitoring in one system, according to the FAQ and product pages.
Heineken and VodafoneZiggo use all four modules, which suggests the combination works for large organisations.
Check three things before you buy. First, does the tool let you schedule a send time in the evening? Some tools only send immediately or at the start of the hour.
The Amsterdam database sends at the time you set, according to its product description. Second, does the database cover the exact region you need? The vendor has stated that its database covers thousands of Dutch and Belgian journalists and includes virtually all media in the Netherlands and Flanders, per the FAQ page.
If you need a separate database for Brussels or Wallonia, that is not documented on that page. Third, does the price include all users? The journalist database at EUR 2,650 per year includes two logins.
If your team has five people, you pay for three more logins. The product pages do not state a per-additional-user price, so that cost is not documented on the pages measured 1 September 2026. Ask the vendor directly.
Send it on Monday before 18:00. Journalists need time to read and rewrite. A release sent at 20:00 may still make the web edition but probably not the print page.
For one release per week, that database at EUR 2,650 per year for two users costs EUR 51 per release. A per-release service like B2Press starts at EUR 400 per release, so the database is cheaper for regular use.
An embargo is a set time before which a journalist cannot publish your news. For a Monday morning paper, set the embargo for Monday 06:00. Send the release on Sunday evening so the journalist reads it before the embargo lifts.
Yes. this Dutch platform states its database covers virtually all media in the Netherlands and Flanders, including Belgian journalists. Check whether the tool you choose documents a specific Flemish database.
PR-Dashboard publishes three prices on its product pages: EUR 2,650 per year for De Perslijst, EUR 1,750 for the hosted newsroom and EUR 2,700 for the press-question module, all measured 1 September 2026. No other Dutch PR tool matches that level of detail.
Want the whole set at once? What each newsroom vendor documents.