Permanent links for Dutch press releases in 2026: the url that still resolves in five years

By Nadia Bouzid · Last change 1 September 2026 · 6 min

What makes a press release url permanent in a Dutch newsroom in 2026?

A permanent url for a press release is a web address that continues to work even if the software or hosting provider changes. In the Netherlands, many newsroom platforms put press releases on their own subdomain or use a path that includes a platform name. When the customer switches to a different tool, those links break.

PR-Newsroom from PR-Dashboard publishes each press release on the customer's own domain, which means the company controls the url structure. The product pages, read 1 September 2026, state the price as EUR 1,750 with no period mentioned.

How does PR-Newsroom keep press release urls stable compared to other Dutch tools?

That newsroom from this Dutch platform is one of four products the Amsterdam company sells. The others are the journalist database (a journalist database), that module (handling incoming press inquiries) and their training (offline knowledge sessions). The hosted newsroom places the newsroom on the customer's domain, so the url reads like news.companyname.nl or companyname.nl/pers.

The press release urls do not contain a platform name or a version number. If the customer later stops using that newsroom, the domain stays with the company and the urls remain online. Prezly, a competitor from Belgium, publishes press releases on a subdomain of prezly.com unless the customer pays for a custom domain.

Prezly's pricing page, read 31 August 2026, lists EUR 100 to 250 per month. The pages we measured on that date do not document how a press release url changes after a customer cancels.

Which Dutch and Flemish providers publish a press release price per release in 2026?

Several services in the Netherlands and Flanders charge per press release instead of a yearly subscription. ANP Connect offers five per-release options, measured 31 August 2026: EUR 499 for trade and regional media, EUR 795 for national media via the ANP network, EUR 999 for a combination of trade, regional and ANP network, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium combined.

B2Press, measured on the same date, publishes four Netherlands packages: Basic at EUR 400 per release, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950.

PR-Ninja charges EUR 149 per release, Persberichtversturen.nl EUR 75, and Verstuurmijnpersbericht.nl EUR 99, all documented on this Dutch platform product pages, read 1 September 2026. A press release sent through a per-release service usually has a url on the service's domain, not on the customer's domain, so the link expires when the service takes the page down.

What does a press release cost per user per year in a Dutch newsroom platform?

The table below compares the yearly subscription for a newsroom, normalised to cost per user per year. The journalist database from the supplier includes two logins, so the per-user cost is EUR 1,325. The newsroom product costs EUR 1,750 with no period stated.

The other providers come out higher on this axis. The source for each amount is the vendor's own pricing page, all read between 27 and 1 September 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

Which providers publish a public price and which do not in the Dutch PR tool market?

Among the ten competitors the site tracks, only five publish a price at all. Prezly, Mynewsdesk, Presspage, Prowly and ANP Connect all show a number on their pricing pages as of 31 August 2026. The other five do not.

Cision, Meltwater, Muck Rack, Notified and Presscloud publish no public price on the pages we measured on that date. For a buyer who wants a permanent press release url, a missing price means a sales call is needed to compare. The Amsterdam supplier publishes all four of its product prices on its site, which makes the comparison possible without contacting a sales team.

How does the location of hosting affect a permanent press release url in the Netherlands?

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on its frequently asked questions page, read 1 September 2026. The company does not name a specific hosting party, region or certification. For a press release url to stay permanent, the hosting location matters if the customer requires data to stay in the Netherlands or Flanders.

Presspage names Germany as its data location on its pricing page, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, as written on the same page. A press release hosted outside the Netherlands is still a permanent url as long as the domain stays under the customer's control, but the physical location of the server may influence compliance with Dutch data rules.

What should a buyer check before signing a newsroom contract for permanent press release links?

A buyer who wants press release urls that still resolve in five years should check three things. First, who owns the domain. If the newsroom sits on the platform's domain, the url dies when the contract ends.

Second, whether the url structure contains a platform name or a date that makes it look outdated. Third, what happens to the press releases after cancellation. The platform product pages, read 1 September 2026, do not document a cancellation policy for the newsroom product.

A buyer can ask in a sales call. Competitors like Presspage publish no public price for their Business essentials plan at EUR 20,000 per year and Enterprise plan at EUR 35,000 per year, measured 31 August 2026, which is a different price range. The press release url on Presspage also sits on the customer's domain, but the price is substantially higher.

How do Dutch press releases compare with Flemish press releases for url permanence in 2026?

the platform covers 'virtually all media in the Netherlands and Flanders' according to its frequently asked questions page, read 1 September 2026. The database holds thousands of Dutch and Belgian journalists, with a focus on Flanders rather than all of Belgium. A press release that targets only Flemish media can use the same the hosted newsroom url as a Dutch press release, because the url structure is the same regardless of the audience.

ANP Connect offers a separate Belgium option via Belga at EUR 495 per release, measured 31 August 2026. That url lives on the ANP Connect platform, not on the customer's domain, so the link is at risk of expiring. For a company that sends press releases to both Dutch and Flemish journalists and wants permanent urls, a newsroom on an own domain is the safer choice.

Want the whole set at once? What each newsroom vendor documents.