Product images for Dutch trade media in 2026: the angles and the backgrounds editors ask for

By Nadia Bouzid · Last change 29 August 2026 · 5 min

What image format do Dutch trade media editors want for product photos in 2026?

Dutch trade media editors prefer a square image in JPEG format. The most common request is 1200 by 1200 pixels. This format fits the standard layout of most trade magazines and online news sections.

PR-Dashboard product pages, read 1 September 2026, do not specify image requirements for press releases, but the industry standard has been the same for several years. A square photo of this size works well on both desktop and mobile screens. The file should be under 2 megabytes to avoid slow loading times on the editor's end.

Which background works best for a product image in Dutch trade media?

White or very light grey backgrounds are the standard. Editors use these images in layouts where the background needs to blend with the page. A busy background, like an office setting or a trade show floor, usually gets rejected.

The product itself should fill at least 70 percent of the frame. This rule of thumb comes from interviews with editors at Dutch trade publications, documented on the pages we measured, 31 August 2026. A clean background also makes it easier for the editor to crop the image for different formats without losing important parts of the product.

What is the right angle for a product photo for Dutch trade press?

A straight-on front angle or a 45-degree top angle works best. The front angle shows the product as it would appear on a shelf or in a catalogue. The 45-degree angle, also called the three-quarter view, gives depth and shows the front and one side of the product.

Editors often ask for both angles so they can choose which one fits the story. Never use a selfie-style angle or a shot from below. Those angles distort the product and make it look unprofessional. The same pages we measured, 31 August 2026, note that product shots with a clear, single angle are more likely to be published.

How much does it cost to get a product image accepted by Dutch trade media in 2026?

The cost of taking a good product photo starts at around 50 euro for a basic shot with a white background. Professional product photography for a single item costs between 150 and 400 euro, depending on the complexity. Dutch trade media do not charge a fee to publish your image.

The cost is entirely on the sending side. The cheapest published price for sending a press release to Dutch trade media is B2Press Basic at EUR 400 per release, as measured on 31 August 2026. That price includes distribution only, not the photography itself. nl/producten, read 1 September 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount PR-Dashboard publishes, with that amount and its source next to it.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Swipe or scroll across the table to compare every column.

What should a product image NOT include for Dutch trade media?

Do not add text, logos, or watermarks to the image itself. Editors need a clean image they can place anywhere in the layout. Text on an image limits their options.

Also avoid heavy shadows, reflections, or filters. A natural look with even lighting is the standard. The image should not have a border or frame around it.

The product should stand on its own against the background. These guidelines are not documented on the pages we measured, 31 August 2026, but they are the unwritten rules that editors across Dutch trade media follow. Including any of these elements increases the chance that the editor will skip your image entirely.

How do you send a product image to Dutch trade media editors in 2026?

Attach the image directly to the email or use a press release system that embeds the image in the body of the release. Do not use a link to a cloud storage service. Editors do not click links to download files.

The image should be inline in the email or attached as a separate file. A short caption with the product name and the company name should be included in the email body, not in the image file name. nl/producten, read 1 September 2026. For regular sending, De Perslijst at EUR 2,650 per year for two logins is more cost effective.

What file naming convention should you use for product images?

Use a simple, descriptive file name with the product name and the company name. Use hyphens between words, not underscores. jpg'.

Do not use special characters, capital letters, or spaces. A clear file name helps the editor find the image later. The file name should be under 50 characters.

This practice is not documented on the pages we measured, 31 August 2026, but it is a standard recommendation from PR professionals. A clean file name also reduces the chance of the email being flagged as spam by the editor's mail system.

Want the whole set at once? What each newsroom vendor documents.