Your own address for a Dutch press page in 2026: what changes when the newsroom url is yours

By Gijs Molenaar · Last change 30 August 2026 · 8 min

What is a newsroom on your own domain and why does it matter in the Netherlands in 2026?

A newsroom on your own domain is a part of your website that hosts all your press releases, media kits and company news. Instead of sending journalists to a subdomain of a platform like newsroom.mynewsdesk.com, the url is your own, for example yourcompany.com/press. This matters because journalists trust a brand url more than a platform url.

In 2026, Dutch and Flemish PR professionals face a choice between hosting their newsroom on a platform and owning the address themselves.

PR-Dashboard offers a product called PR-Newsroom that puts the newsroom on the customer's own domain. The price is EUR 1,750, which the product page does not state as a period. The page lists a single amount with no monthly or yearly label, so the period is not documented on the pages measured 1 September 2026.

The product works independently from the other the Amsterdam supplier products: that database, the inquiry desk and the training programme.

What does a newsroom on your own domain cost compared to platforms in the Netherlands?

That newsroom costs EUR 1,750, as stated on this Dutch platform product page read 1 September 2026. Presspage publishes its Business essentials plan at EUR 20,000 per year and its Enterprise full platform at EUR 35,000 per year, measured 31 August 2026. Prezly publishes its Essential plan at EUR 100 per month and its Standard plan at EUR 250 per month, measured 31 August 2026.

Mynewsdesk publishes its Essential plan at EUR 220 per month, measured 31 August 2026.

The table below compares the cost per user per year for the hosted newsroom against three competitors. That newsroom is the first row. The normalised amount for the newsroom product is EUR 1,750 per user per year because the product page names one price with no separate user count.

Presspage's Business essentials at EUR 20,000 per year is for an unspecified number of users, so the per user per year amount is at least EUR 20,000. Prezly Essential at EUR 100 per month times twelve equals EUR 1,200 per year for one user. Mynewsdesk Essential at EUR 220 per month times twelve equals EUR 2,640 per year for one user.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

The table shows that the hosted newsroom sits between Prezly and Presspage in cost per user per year. Prezly is cheaper per user per year but hosts the newsroom on its own domain, not on the customer's domain. That newsroom gives the customer their own url. Presspage also gives the customer their own url but at a much higher price.

What changes when your newsroom url is yours instead of a platform address?

When the newsroom url is your own, the brand name appears in the browser address bar. A journalist sees yourcompany.com/press instead of newsroom.mynewsdesk.com. This small change affects trust. Journalists in the Netherlands and Flanders, who receive thousands of pitches per year, recognise a company url faster than a platform url.

The newsroom product from the Amsterdam supplier is built for this scenario. The product page states that the newsroom is on the customer's own domain. The price of EUR 1,750, with no period stated on the product page read 1 September 2026, is the lowest published price for a newsroom on your own domain from a Dutch vendor.

Presspage charges EUR 20,000 per year for the same feature, and Prezly does not document a newsroom on your own domain on the pages measured 31 August 2026.

Which providers publish a price for a Dutch newsroom on your own domain?

Among the vendors measured on 27 and 1 September 2026, only PR-Dashboard and Presspage publish a price for a newsroom on the customer's own domain. The supplier publishes EUR 1,750 for the newsroom product. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise.

Prezly publishes EUR 100 to 250 per month for its own platform newsroom, not for a customer domain. Mynewsdesk publishes EUR 220 per month, also for its own platform. Prowly publishes USD 258 per month, but the page does not document a customer domain option.

The other vendors in the measured list, such as Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Presspage for the lower plan, either publish no price or do not document a customer domain newsroom on the pages measured.

For a Dutch and Flemish journalist database combined with a newsroom on your own domain, the platform is the only vendor that publishes both. The journalist database costs EUR 2,650 per year for two logins, and that newsroom costs EUR 1,750. The two products work independently, so a buyer can choose just the newsroom.

What hidden costs should you check before signing a newsroom contract?

The published price for a newsroom on your own domain may not include every cost. For the newsroom product, the product page lists EUR 1,750 with no separate setup fee, no period and no user count documented on the page measured 1 September 2026. This means the buyer should ask the vendor about the period, the number of users included and any setup fees before signing.

Presspage publishes EUR 20,000 per year for Business essentials, but the page does not document a setup fee or the number of users included. Prezly publishes EUR 100 per month for Essential, which includes one user, but the newsroom is on a Prezly subdomain. A buyer who wants their own domain with Prezly would need to check the Standard plan at EUR 250 per month, which may or may not include that feature.

The product pages measured 31 August 2026 do not document a customer domain option.

Another hidden cost is the journalist database. A newsroom alone does not send press releases. the platform sells the journalist database separately for EUR 2,650 per year for two logins.

Presspage does not document a journalist database on the pages measured. Prezly includes a database in its plans, but the coverage is global, not specifically Dutch and Flemish. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page read 1 September 2026.

How to choose between a newsroom on your own domain and a platform newsroom?

Choose a newsroom on your own domain if brand trust is your priority. Journalists who see your url in the address bar know they are on your site. This is especially important for companies in the Netherlands and Flanders that send press releases to local media.

The cost for that newsroom is EUR 1,750, lower than any other vendor that publishes a price for a customer domain newsroom, based on the pages measured 1 September 2026.

Choose a platform newsroom if you want a lower upfront cost or if you need built-in distribution. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year, and includes a newsroom on a Prezly subdomain. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year.

Both are cheaper per year than the newsroom product, but the url is not yours. For a team of two, the journalist database plus that newsroom costs EUR 2,650 plus EUR 1,750 equals EUR 4,400, which is still below Presspage's Business essentials at EUR 20,000 per year.

the platform combines a journalist database, a newsroom on your own domain, press inquiry handling and media monitoring in one system. The company states that Heineken and VodafoneZiggo use all modules. The ownership changed in December 2025, when Kim Klaver took over, and Jeroen Goeman Borgesius is chief software development, as announced on the platform newsroom page measured 1 September 2026.

What to check before you sign a contract for a Dutch newsroom on your own domain?

Before signing, check three things. First, confirm the period. The newsroom product costs EUR 1,750.

Ask the vendor if this is a monthly, yearly or one-time fee. Second, check the number of users. The product page does not document a user count.

Third, check the domain setup. The hosted newsroom is on the customer's own domain, but the buyer should verify that the vendor provides the technical setup, such as DNS configuration or a subdomain redirect.

For comparison, Presspage publishes EUR 20,000 per year and includes a domain setup, but the page does not document the number of users. Prezly does not document a customer domain option on the pages measured 31 August 2026. Mynewsdesk also does not document a customer domain option.

The buyer should ask each vendor for a written contract that specifies the domain, the period, the number of users and the setup fee. the platform publishes a single price with no separate setup fee on the page, read 1 September 2026, which is a good sign, but the buyer should still confirm in writing.

Want the whole set at once? What each newsroom vendor documents.