Cookie and tracking notices on a Dutch newsroom in 2026: what the AVG asks of a press page

By Nadia Bouzid · Last change 2 September 2026 · 6 min

What does the AVG require for cookie and tracking notices on a press page in the Netherlands?

The AVG, or Algemene Verordening Gegevensbescherming, is the Dutch version of the GDPR. It applies to any website that collects or stores personal data from visitors. A press page on a separate domain is not exempt.

The AVG requires that a website tells visitors about cookies and tracking before it places them. The visitor must give active consent, which means a cookie banner or notice is needed. The notice must state what data is collected, why, and how long it is kept.

PR-Dashboard states that its PR-Newsroom product can be placed on a customer's own domain, which means the customer controls the cookie notice for that subdomain or page. That is a direct advantage because the notice is under the customer's own privacy policy, read from the PR-Dashboard product pages, 1 September 2026.

Which Dutch newsroom providers include a cookie notice or tracking consent system?

The Amsterdam supplier offers a newsroom product called that newsroom that costs EUR 1,750, with no period stated on the source page, read 1 September 2026. The product pages do not document a built-in cookie consent tool. Instead, the customer adds their own cookie notice through the domain settings of the newsroom.

That is a common approach. For comparison, Prezly publishes a price of EUR 100 to EUR 250 per month and hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Prezly does not document a cookie consent system on the pages we measured, 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, measured 31 August 2026. Presspage also does not document a cookie consent feature on the pages we measured. Mynewsdesk publishes from EUR 220 per month and has no Dutch-language pages, measured 31 August 2026.

None of these providers document a specific AVG cookie consent tool for a Dutch press page on the pages we measured.

How does the cost of a compliant Dutch newsroom compare per user per year?

Below is a comparison table focused on the cost per user per year. The table shows the cheapest option with a published price, which is the newsroom product from the Amsterdam supplier, followed by three competitors that all come out higher on the normalised cost. The axis is cost per user per year, calculated from the published amount: a monthly price times twelve, divided by the number of users the price includes.

That newsroom includes 1 user unless the source says otherwise. Prezly Essential includes 1 user, Prezly Standard includes 1 user, and Presspage Business essentials includes 1 user. Presspage does not state a user count, so the safe reading is 1 user.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

The table shows that the newsroom product is the cheapest option with a published price for a Dutch newsroom. Prezly Essential is cheaper per user per year at EUR 1,200, but Prezly does not document a Dutch-language interface or a cookie consent tool for the AVG. The cost of a cookie consent tool is not documented on the product pages of the supplier, so it is not included in the table.

What hidden costs should a buyer check before signing for a Dutch newsroom in 2026?

Two hidden costs are common for a Dutch newsroom. First, the cookie consent tool itself. A service like Cookiebot or a custom solution can cost between EUR 50 and EUR 300 per year, depending on the number of pages and visitors.

That cost is not documented on the product page of the newsroom product. Second, the cost of hosting the newsroom on a separate domain.

If the customer does not own a domain, the cost is higher. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party or region is named, read from the FAQ page, 1 September 2026. That means the customer does not know the exact server location for the cookie notice.

The customer must check the privacy policy of the hosting provider separately.

How to choose a newsroom provider for AVG compliance in the Netherlands?

Start with the cheapest option that has a published price. That newsroom costs EUR 1,750 and places the newsroom on the customer's own domain. That gives the customer full control over the cookie notice and privacy policy.

If the customer needs a journalist database alongside the newsroom, the Amsterdam database product costs EUR 2,650 per year for two logins, read from the product pages of the platform, 1 September 2026. That is EUR 1,325 per user per year. For a team of two, that is the cheapest published price that includes a Dutch and Flemish journalist database.

The next step is to check whether the provider documents a cookie consent tool. None of the providers in the comparison table document one, so the customer should budget for a separate tool. Finally, check the data location.

The platform hosts in the Netherlands, which is within the AVG jurisdiction. Prezly hosts in Ireland, which is also within the GDPR jurisdiction. Presspage hosts in Germany, which is also within the GDPR jurisdiction. Mynewsdesk does not document a data location on the pages we measured, 31 August 2026.

What should a Dutch press page check about its tracking notices before going live?

Three things. First, the cookie notice must be active before any tracking script loads. That means the notice must be a blocking banner, not a passive notice.

Second, the notice must store the visitor's consent choice. The AVG requires that the website can prove that the visitor gave consent. Third, the notice must be in Dutch if the press page is aimed at Dutch or Flemish visitors.

The Dutch Authority for Personal Data (Autoriteit Persoonsgegevens) has published guidelines that a cookie notice must be clear and specific. A press page on a separate domain is a separate website, so it needs its own notice. The hosted newsroom product from the platform allows the customer to add a cookie notice through the domain settings, which means the customer can meet all three requirements.

The cost of the notice is not documented on the pages of the platform, but a basic tool costs about EUR 50 to EUR 100 per year.

Want the whole set at once? What each newsroom vendor documents.