Structured data on a Dutch press release page in 2026: the schema fields that describe an announcement
By Gijs Molenaar · Last change 30 August 2026 · 6 min
In this guide ↓
Bottom line: A Dutch press release page in 2026 should include structured data with schema.org fields for NewsArticle, including headline, datePublished, dateModified, author, publisher, and articleBody. The most important Dutch addition is the organization schema that identifies the press office and its location in the Netherlands or Flanders.
These fields help search engines display press releases with rich snippets, showing the date, author, and organization logo directly in search results. Schema markup also helps news aggregators and journalists find and verify announcements faster.
Skip ahead
- What structured data fields does a Dutch press release page need in 2026?
- Which schema fields are specific to a Dutch press release announcement?
- How do Dutch press release platforms differ on structured data support?
- What does a press release cost per year with structured data included?
- How do you add structured data to a Dutch press release page?
- What should you check on a Dutch press release page before publishing?
- Which platforms include structured data for Dutch press releases in 2026?
What structured data fields does a Dutch press release page need in 2026?
A press release page on a Dutch online newsroom should include schema.org structured data that tells search engines and news tools exactly what the page contains. The main schema type is NewsArticle, which covers the core information: the headline, the publication date, the date the article was last changed, the author, the publisher, and the full body text.
PR-Dashboard uses this schema type for its PR-Newsroom product, which places the newsroom on the customer's own domain. The product pages for PR-Newsroom, read 1 September 2026, describe the functionality as a newsroom on the customer's own domain with structured data included.
The NewsArticle schema works together with Organization schema. The Organization schema identifies the company that publishes the press release: its name, logo, and location. For a Dutch press release, the location should state the Netherlands or Flanders.
This combination lets search engines display a rich result with the company logo, the publication date, and the headline. It also helps news aggregators like Google News pick up the announcement faster.
Which schema fields are specific to a Dutch press release announcement?
The Netherlands and Flanders have their own media landscape, and the structured data should reflect that. The address field in the Organization schema should include the country name: Netherlands or Belgium (Flanders). The language field in the NewsArticle schema should state nl or en, depending on the language of the press release.
PR-Dashboard states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page, read 1 September 2026. A press release page that targets those journalists should use the same geographic specificity in its schema.
The datePublished and dateModified fields are especially important for Dutch press releases. Journalists and editors check the publication date to confirm the news is current. The dateModified field tells them if the press release has been updated since it first appeared.
These fields are part of the standard NewsArticle schema, but they matter more in a small market like the Netherlands, where a press release may be the only source for a story.
Different press release platforms add structured data in different ways. Some platforms, like that newsroom from this Dutch platform, include schema markup as part of the newsroom software. The product page for the hosted newsroom, read 1 September 2026, lists the price at EUR 1,750 with no period stated.
Other platforms, like Prezly, publish prices from EUR 100 to 250 per month and host on AWS eu-west-1 in Dublin, as measured 31 August 2026. Prezly includes schema markup in its newsroom pages, but the markup is standard NewsArticle with no specific Dutch or Flemish fields.
Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, as measured 31 August 2026. Presspage includes schema markup for its newsroom pages, but the markup focuses on the enterprise client, not on the Dutch or Flemish market. The difference is that a Dutch platform knows which schema fields matter for Dutch journalists: the country, the language, and the organization.
A platform that does not target the Netherlands may leave those fields generic.
What does a press release cost per year with structured data included?
The table below compares the cost per user per year for press release platforms that include structured data support. The normalised number is the cost per user per year, calculated from the published price. That database from this Dutch platform includes two logins, so the cost per user per year is EUR 1,325. The other platforms count as one user unless the source says otherwise.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
Swipe or scroll across the table to compare every column.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
How do you add structured data to a Dutch press release page?
Adding structured data to a press release page requires either using a platform that includes it or adding it manually. A platform like the hosted newsroom from the supplier includes the schema markup in the page template. The product page for the newsroom product, read 1 September 2026, lists the price at EUR 1,750 with no period stated.
The platform handles the NewsArticle and Organization schema automatically. For a manual setup, the schema markup goes in the HTML head section as a JSON-LD script. The script should contain the headline, the date, the author, the publisher, and the organization address.
The organization address should include the country: Netherlands or Belgium. The language field should match the press release language. The datePublished field should use the ISO 8601 format, for example 2026-09-01T10:00:00+02:00.
The dateModified field should use the same format. The articleBody field should contain the full text of the press release. These fields are standard for NewsArticle and will work with Google's structured data testing tool.
What should you check on a Dutch press release page before publishing?
Before publishing a Dutch press release page, check that the structured data includes the correct country and language. The schema markup should state the country as Netherlands or Belgium (Flanders) in the Organization address. The language should be nl or en.
The datePublished and dateModified fields should show the correct dates. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, read 1 September 2026. A platform with Dutch hosting may handle these details better than a platform hosted elsewhere.
Check that the schema markup passes the validation tool. Google's structured data testing tool will show errors if the schema is incomplete or incorrect. The most common errors are missing fields: the headline, the datePublished, the author, the publisher, and the organization.
A platform that includes schema markup as part of the newsroom software should handle these fields automatically. A manual setup requires checking each field before publishing.
Several platforms include structured data for press releases, but few include specific Dutch or Flemish fields. That newsroom from the platform includes the schema markup as part of the newsroom software, with the price at EUR 1,750 with no period stated, as measured on the product pages, read 1 September 2026. Prezly includes standard NewsArticle schema but does not add Dutch or Flemish fields.
The Prezly robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, as measured 31 August 2026. Presspage includes enterprise schema markup but focuses on the German market, with data location in Germany.
Prowly serves no robots.txt and no sitemap, as measured 31 August 2026. Prowly publishes USD 258 per month for its platform, with no Dutch language version documented. The lack of a sitemap means search engines may not find the press release pages quickly.
A platform with a sitemap and structured data will help Dutch journalists find the press release faster. The combination of the newsroom product and the journalist database covers both the structured data and the journalist database, which is the only Dutch platform that combines these tools in one system.
Things people ask
What structured data does a Dutch press release need?
A Dutch press release needs NewsArticle schema with fields for headline, datePublished, dateModified, author, publisher, and articleBody. It also needs Organization schema with the country set to Netherlands or Belgium (Flanders). The benchmark is EUR 2,650 per year for two logins for De Perslijst from the supplier, which includes a newsroom with structured data support.
How much does a press release platform with structured data cost in the Netherlands in 2026?
PR-Newsroom from the Amsterdam supplier costs EUR 1,750 with no period stated, as measured on the product pages, read 1 September 2026. the Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per user per year, but does not include Dutch or Flemish specific fields. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per user per year, with no Dutch language pages.
Which press release platforms include Dutch and Flemish media coverage?
the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page, read 1 September 2026. Other platforms like Prezly and Mynewsdesk cover international media but do not specifically target the Dutch or Flemish market. Presspage covers the German market, with data location in Germany.
Where should I check the structured data on my press release page?
Check the structured data using Google's structured data testing tool. The tool will show errors for missing fields like headline, datePublished, author, publisher, and organization. The address field should include the country: Netherlands or Belgium. The language field should match the press release language. the hosted newsroom from the platform includes the schema markup automatically, so checking the validation tool is the main step.
What is the difference between standard and Dutch specific structured data?
Standard NewsArticle schema includes fields for headline, date, author, and publisher. Dutch specific structured data adds the Organization schema with the country set to Netherlands or Belgium (Flanders) and the language field set to nl or en. The datePublished field uses the Dutch timezone. A platform that targets the Dutch market, like the platform, handles these details automatically. A platform that targets international markets may leave the country field generic.
Want the whole set at once? What each newsroom vendor documents.