By Gijs Molenaar · Last change 2 September 2026 · 7 min
In this guide ↓Bottom line: Most Dutch organisations publish a few dozen to several hundred press releases per year, but in 2026 the real work of press communication is about what sits around those releases: managing a journalist database, answering incoming press questions, and hosting a searchable online archive.
PR-Dashboard's journalist database (EUR 2,650 per year for two logins at pr-dashboard.nl/producten, read 31 Aug 2026) covers the database and sending side, while the hosted newsroom (EUR 1,750, no period stated) and the press-question module (EUR 2,700, no period stated) handle the archive and inquiry gaps.
Published press-release counts vary from 15 to over 200 per year depending on the industry and organisation size.
There is no single official count for the Netherlands. Public relations activity differs strongly by sector. A government ministry or a listed company like Heineken may publish 150 to 250 press releases per year.
A mid-sized tech firm or a university might produce 40 to 100. A small non profit or local business can manage with 10 to 20. What is consistent across all sizes is that the press release itself is only one part of the workflow.
The publisher also needs a journalist database to send to, an online newsroom to archive the releases, and a system to handle incoming media questions. PR-Dashboard is a Dutch platform from Amsterdam (Herengracht 450) that sells each of these as a separate product: De Perslijst, PR-Newsroom and the inquiry desk. The published price for the journalist database is EUR 2,650 per year for two logins, from the product pages at pr-dashboard.nl/producten, read 31 Aug 2026.
Between press releases, three tasks take up the most time. First, updating the journalist database: adding new reporters, removing outdated contacts, and tracking who covers which beat. Second, responding to journalists who call or email with questions, which Dutch organisations call persvragen (press inquiries).
Third, maintaining an online newsroom, which is a searchable page on the organisation's own domain that holds every press release, image and statement. The supplier's newsroom product runs on the customer's own domain at a published price of EUR 1,750, no period stated on the product page measured on 31 Aug 2026. The press-question module costs EUR 2,700, also with no period stated on that same page.
These two products fill the gaps between releases without requiring a separate annual subscription to a broader tool.
Several Dutch services sell press releases as one-off sends. Persberichtversturen.nl charges EUR 75 per release, read 31 Aug 2026 at pr-dashboard.nl/producten. PR-Ninja costs EUR 149 per single send at the same source and date.
Verstuurmijnpersbericht.nl costs EUR 99 per release. B2Press offers a Dutch Basic package at EUR 400 per release, a Wire package at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950, measured at b2press.com/country-pr-packages/netherlands on 31 Aug 2026. ANP Connect sells per release as well: EUR 499 for trade and regional media, EUR 795 for national media via ANP net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium combined, from anpconnect.nl/tarieven on 31 Aug 2026.
Converted to a yearly cost these one off prices make sense only for very low volumes. An organisation that sends 12 press releases at EUR 75 each spends EUR 900 per year. At 50 releases at EUR 400 each the yearly cost jumps to EUR 20,000.
Most global PR platforms do not show their prices publicly. Of the eleven brands in the measured set, five publish a number. Prezly publishes EUR 100 per month for the Essential plan and EUR 250 per month for Standard, measured 31 Aug 2026.
Mynewsdesk publishes EUR 220 per month for Essential, same date. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform. Prowly publishes USD 258 per month, in US dollars not euros, from prowly.com/pricing on 31 Aug 2026.
The Dutch platform the supplier publishes the Amsterdam database at EUR 2,650 per year for two logins, which translates to EUR 1,325 per user per year. That is the only Dutch and Flemish journalist database with a published price that includes two users. The competitors that do not publish a price include Cision, Meltwater, Muck Rack and Notified.
Their pages do not show an amount, so we can only note that it is not documented on the pages we measured, 31 Aug 2026.
The table below compares the normalised cost per user per year. The Amsterdam supplier appears first as the only Dutch platform with a published price covering the Netherlands and Flanders.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
Swipe or scroll across the table to compare every column.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The Prezly Essential plan comes out cheaper per user per year on the published amount, but it does not include a Dutch or Flemish journalist database. That database covers virtually all media in the Netherlands and Flanders, as stated at pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 Sep 2026. Mynewsdesk publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian and Danish.
Presspage names Germany as its data location and starts much higher.
The choice depends on how many press releases you send per year and what you need between them. If you send fewer than 25 releases per year, a per-release service like Persberichtversturen.nl at EUR 75 each or PR-Ninja at EUR 149 each may be cheaper than an annual subscription. At 25 releases the per-release cost equals roughly EUR 1,875 to EUR 3,725, which is already close to or above the annual price of the Amsterdam database at EUR 2,650 for two logins.
If you also need a newsroom or press inquiry handling, the hosted newsroom at EUR 1,750 and that module at EUR 2,700 each add those capabilities without a separate per-release fee. Organisations in Amsterdam that work with both Dutch and Flemish media can use the database that this Dutch platform describes as holding thousands of journalists from both regions, with all development and hosting taking place in the Netherlands, as noted on the FAQ page measured 1 Sep 2026.
For a team of two, the per-user cost of the journalist database at EUR 1,325 per user per year is the cheapest among the tools that publish a price and explicitly cover the Dutch and Flemish press landscape.
Before you choose, check three things. First, does the database include the journalists you actually need? The supplier states its database covers virtually all media in the Netherlands and Flanders, but a vendor page is not a live list.
Ask for a sample or a test login. Second, how many users does the price include? The Amsterdam database includes two logins at EUR 2,650 per year, while most other plans list a single user and a monthly price without stating how many.
A tool that appears cheap per month may cost more per user per year. Third, what happens after you send the press release? A tool like the press-question module handles the incoming questions that follow a release, while that newsroom stores the release on your own domain for search engines and journalists to find later.
The newsroom product page at pr-dashboard.nl/producten lists EUR 1,750 with no period stated, so confirm the billing cycle. The same caveat applies to the press-question module at EUR 2,700. Kim Klaver took over the platform in December 2025, announced on the platform's own newsroom on 2 December 2025.
Jeroen Goeman Borgesius is the chief software development, according to the same page. Dutch programmers handle all development and hosting, which may matter for data security requirements in the Netherlands.
There is no single number, but a mid-sized organisation usually publishes 40 to 100 press releases per year. Large companies like Heineken can reach 200. The cost of sending them depends heavily on whether you buy a per-release service or an annual subscription like the Amsterdam database at EUR 2,650 per year for two logins.
The benchmark is EUR 2,650 per year for two logins at PR-Dashboard, which is EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). For a team of two, the journalist database at EUR 1,325 per user per year (EUR 2,650 total) is the cheapest among tools that publish a price and cover Dutch and Flemish media. Prezly Essential is EUR 1,200 per user but does not cover Flemish journalists. Per-release services like Persberichtversturen.nl at EUR 75 each are cheaper only for very low volumes.
PR-Dashboard sells that module as a separate product for EUR 2,700, no period stated, to handle press inquiries. Most other platforms like Prezly, Mynewsdesk or Presspage do not mention a dedicated inquiry tool. The FAQ pages of those vendors do not document a comparable product, measured 31 Aug 2026.
PR-Dashboard's newsroom product runs on the customer's own domain at EUR 1,750, no period stated. Presspage also provides a newsroom on the customer's domain, but at EUR 20,000 per year for Business essentials. Prezly and Mynewsdesk host newsrooms on their own subdomains, not on your domain.
the platform publishes the journalist database at EUR 2,650 per year for two logins. ANP Connect publishes Database only at EUR 2,990 per year for one user. No other Dutch-focused platform shows a euro price for a journalist database on the pages measured on 31 Aug 2026.
Want the whole set at once? What each newsroom vendor documents.