A press subdomain or a folder on the main Dutch website in 2026: the two address patterns

By Gijs Molenaar · Last change 4 September 2026 · 7 min

What is the difference between a press subdomain and a folder on a main Dutch website in 2026?

A press subdomain looks like newsroom.company.com, and a folder looks like company.com/newsroom. The subdomain is a separate site that may run on a different server or content management system (CMS). The folder stays within the main website and shares its technical structure, design and domain authority.

For Dutch PR teams, the choice between the two matters for search engine optimisation (SEO) and for how easily journalists find your newsroom. PR-Dashboard's PR-Newsroom product, which costs EUR 1,750 on the product pages without a stated period, works with both address patterns. The vendor's product pages, read 1 September 2026, do not specify a setup fee or a separate cost for one pattern over the other.

Why do Dutch PR teams choose a subdomain for their newsroom in 2026?

A subdomain such as newsroom.company.com keeps the newsroom technically separate from the main website. This separation matters when the main website runs on a platform that cannot easily host a press room, for example an e‑commerce system or a site with strict security rules. The subdomain gives the PR team its own CMS, its own design and its own analytics.

PR-Newsroom allows a subdomain setup. The product page on pr-dashboard.nl, measured 1 September 2026, describes it as a newsroom on the customer's own domain. That means you can use either a subdomain or a folder. The newsroom product price of EUR 1,750 appears on the same pages.

Other vendors that offer newsrooms on subdomains include Prezly, which publishes prices from EUR 100 to 250 per month for its tool, and Presspage, which publishes EUR 20,000 to 35,000 per year. Both were measured on their own pages, 31 August 2026. A subdomain tends to work better for large organisations that need separate branding for their press room or that publish press releases in multiple languages.

Why do Dutch PR teams keep the newsroom in a folder on the main website in 2026?

A folder such as company.com/newsroom lives inside the main website's URL structure. The main site's SEO authority passes directly to the newsroom pages, which can help journalists find press releases via search engines. The folder also requires less technical work because it uses the same CMS and hosting as the rest of the site.

For small and medium organisations in the Netherlands, a folder is often the simpler choice. The hosted newsroom product supports folder setups as well. The product pages, measured 1 September 2026, do not mention a preference for one pattern. The EUR 1,750 price applies to both options, and no additional cost is documented for either address pattern.

Many Dutch PR teams who use that database, the journalist database from the same vendor, combine it with a folder newsroom. The Amsterdam database costs EUR 2,650 per year for two logins. Together, the two products cover journalist contact management and a hosted newsroom on the main domain, with no separate hosting cost documented on the pages we read, 1 September 2026.

What does a newsroom on your own domain cost per user per year in 2026?

The table below compares the cost per user per year for newsroom products that publish a price. The normalised number is the monthly or yearly price divided by the number of users the price includes. The hosted newsroom includes two logins, so the cost per user per year is EUR 875 for the first two users.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Swipe or scroll across the table to compare every column.

The table shows that the newsroom is the cheapest per user per year among the providers that publish a price. However, the EUR 1,750 base amount has no stated period on the source page, so the yearly cost is not confirmed. Prezly and Presspage both state a period for their amounts.

Mynewsdesk publishes from EUR 220 per month, but the vendor does not state how many users are included, so the cost per user per year is not documented on the pages we measured, 31 August 2026. Prowly publishes USD 258 per month but does not state a euro price, and the number of users per subscription is not documented on the pages we read, 31 August 2026.

How do journalists access your newsroom on a subdomain versus a folder in 2026?

Journalists in the Netherlands and Flanders typically use search engines to find a press room. A folder such as company.com/newsroom ranks faster because the main domain's authority boosts it. A subdomain such as newsroom.company.com starts with zero authority and needs its own link building, unless the main site links to it in the navigation.

This Dutch platform states on its frequently asked questions page, read 1 September 2026, that its database holds thousands of Dutch and Belgian journalists. That database, the journalist database, can help teams send press releases directly to journalists rather than relying on search engines alone. That newsroom product, which costs EUR 1,750 with no stated period, can be set up as either a subdomain or a folder, so the journalist access method depends on the address pattern chosen.

Other vendors that offer journalist databases include Mynewsdesk, which publishes 66 customer stories, and ANP Connect, which publishes prices from EUR 2,990 per year for a database only. ANP Connect's database price was measured on anpconnect.nl, 31 August 2026. Teams that pick a subdomain should budget for separate SEO work.

What hidden costs come with a press subdomain or a folder in 2026?

A press subdomain may introduce extra hosting costs, a separate SSL certificate or a different CMS license. These costs are not always documented on vendor pages. The newsroom product's EUR 1,750 price on the product page, read 1 September 2026, includes the newsroom software, but the page does not mention hosting fees, setup fees or SSL costs.

The vendor states that all development and hosting takes place in the Netherlands with Dutch programmers, as written on the frequently asked questions page, measured 1 September 2026. No hosting party, region or certification is named.

A folder on the main website avoids extra hosting costs because it shares the main site's server. But the folder needs the main website's CMS to support a newsroom plugin or a module. The hosted newsroom is a standalone product that runs on the customer's own domain, so it works with both patterns. The product page does not document a period for the EUR 1,750 price, so the total yearly cost may vary.

Other providers like Presscloud, which runs on presscloud.ai and has seven language editions including nl-BE and fr-BE, do not publish a public price on their pages, measured 31 August 2026. Presscloud's robots.txt allows sixteen AI crawlers by name, which suggests the provider values visibility. Prezly's robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, measured 31 August 2026.

Prowly serves no robots.txt and no sitemap, measured the same date. These technical details can affect how journalists find your press releases, but they are not price components.

What should a Dutch PR team check before deciding between a subdomain and a folder for a 2026 newsroom?

First, check whether the main website's CMS allows a folder structure for a newsroom. If the main site runs on a platform like Shopify or a custom system, a subdomain may be the only option. Second, look at the SEO plan.

A folder passes link authority from the main domain, which helps small teams rank quickly. A subdomain needs its own backlinks but allows separate tracking and design.

Third, check the price and what it includes. That newsroom costs EUR 1,750, with no period stated on the product pages, and includes two logins. The Amsterdam database, the journalist database, costs EUR 2,650 per year for two logins.

Together they cover newsroom hosting and journalist outreach for teams that serve the Netherlands and Flanders. The vendor's product pages, read 1 September 2026, do not document a separate cost for either address pattern, so the choice is technical rather than financial.

Fourth, consider the vendor's integration options. The Amsterdam supplier offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as written on the product pages, measured 1 September 2026. These integrations may affect how your newsroom shares data with other tools, regardless of whether you use a subdomain or a folder.

Want the whole set at once? What each newsroom vendor documents.