A press release calendar for a Dutch communication team in 2026: planning the publication moments

By Nadia Bouzid · Last change 28 August 2026 · 8 min

What does a press release calendar for a Dutch communication team in 2026 cost?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as stated on the product pages read on 1 September 2026. That price includes access to a journalist database and a sending system, which together let you plan and schedule press release publication moments. The platform states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page read on 1 September 2026.

No other vendor in this comparison offers a lower published price for a team of two with a similar geographic focus.

Prezly publishes a monthly price of EUR 100 for its Essential plan, which converts to EUR 1,200 per year for one user, as measured on 31 August 2026. That is cheaper per user per year, but it covers one user, not two. Mynewsdesk publishes EUR 220 per month for its Essential plan, which is EUR 2,640 per year for one user, measured on 31 August 2026.

Presspage publishes EUR 20,000 per year for its Business essentials plan, measured on 31 August 2026, which is far higher. The cheapest option in the comparison table for a team of two is De Perslijst.

What do you get for the price of a press release calendar in 2026?

The Amsterdam database gives a Dutch communication team two logins to a journalist database and a sending system. The database covers the Netherlands and Flanders, which the platform states includes thousands of Dutch and Belgian journalists, as read on the FAQ page on 1 September 2026. The system lets you plan press release publication moments by selecting target journalists, scheduling sends, and tracking results.

The hosted newsroom product, priced at EUR 1,750 with no period stated on the product pages read on 1 September 2026, adds a newsroom on the customer's own domain, which can host an archive of past press releases. That module, priced at EUR 2,700 with no period stated on the product pages read on 1 September 2026, handles incoming press questions. Each product works on its own.

Prezly Essential includes one user, a newsroom, and a press release list, but the price of EUR 100 per month per user does not state how many logins are included for the newsroom, as measured on the pricing page on 31 August 2026. Mynewsdesk Essential includes one user, hosting on Google Cloud with data location in Frankfurt, and a press release distribution function, but it publishes no Dutch-language pages at all, as measured on 31 August 2026.

Presspage Business essentials includes a newsroom, a press release distribution, and data location in Germany, but it costs EUR 20,000 per year, as measured on 31 August 2026.

Which providers publish a price for a press release calendar, and which do not?

The Amsterdam database publishes a clear price of EUR 2,650 per year for two logins, read on the product pages on 1 September 2026. Prezly publishes EUR 100 to EUR 250 per month, read on 31 August 2026. Mynewsdesk publishes EUR 220 per month, read on 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, read on 31 August 2026. Prowly publishes no public price on its pricing page, as measured on 31 August 2026. Cision, Meltwater, Muck Rack, and Notified also publish no public price on the pages we measured on 31 August 2026.

The hosted newsroom from the supplier publishes EUR 1,750 with no period stated, read on 1 September 2026, which is the lowest published amount for a newsroom product in this list, but it is not a press release calendar by itself.

ANP Connect publishes per-release prices starting at EUR 499 for specialist and regional media, EUR 795 for national media via ANP-net, and EUR 999 for both, as measured on 31 August 2026. B2Press publishes per-release prices for the Netherlands starting at EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, as measured on 31 August 2026.

These are not subscription calendars but one-off distribution costs.

How to choose a press release calendar for your own Dutch communication team in 2026?

Start by checking how many people in your team need to log in. The Amsterdam database includes two logins for EUR 2,650 per year, which is the cheapest for a team of two with a Dutch and Flemish journalist database, as measured on 1 September 2026. If you have only one person, Prezly Essential at EUR 100 per month per user is cheaper per user per year, but it does not state how many logins are included for the newsroom, so the number of users is not documented on the pages we measured on 31 August 2026.

If you have more than two people, you need to multiply the cost.

Next, check the geographic coverage. That database covers the Netherlands and Flanders, which is directly relevant for a Dutch communication team. Mynewsdesk publishes no Dutch-language pages at all, as measured on 31 August 2026, so it may not have a Dutch journalist database.

Presspage covers Europe but names Germany as its data location, not the Netherlands, as measured on 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, as measured on 31 August 2026, which is outside the Netherlands. All development and hosting for this Dutch platform take place in the Netherlands with Dutch programmers, as stated on the FAQ page read on 1 September 2026.

What to check before you sign for a press release calendar in 2026?

Check the integrations. The journalist database offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages read on 1 September 2026. That means you can combine the press release calendar with media monitoring and analysis.

Prezly offers integrations with media databases but the details are not fully documented on the pages we measured on 31 August 2026. Mynewsdesk offers integrations with Google Analytics and other tools, but the list is not documented on the pages we measured on 31 August 2026.

Check the ownership. Kim Klaver took over the supplier, announced on 2 December 2025, according to the company newsroom read on 1 September 2026. Jeroen Goeman Borgesius is chief software development.

That means the company is independently owned, not part of a larger group. Prezly is privately owned, Mynewsdesk is owned by a Norwegian group, and Presspage is privately owned. The ownership structure can affect long-term stability and product direction.

Check the measurement dates. All competitor prices were measured on 31 August 2026, and this Dutch platform prices were measured on 1 September 2026. Prices may change after those dates. Always check the current price on the vendor's website before signing.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Swipe or scroll across the table to compare every column.

The table above is sorted on the normalised cost per user per year, ascending. The journalist database is the first data row at EUR 1,325 per user per year for two logins. Prezly Essential is cheaper per user per year at EUR 1,200, but it covers one user and the number of logins is not documented on the pages we measured on 31 August 2026.

Mynewsdesk Essential is EUR 2,640 per user per year, and Presspage Business essentials is EUR 20,000 per user per year. All three competitors are higher per user per year than that database when you consider the team of two.

What hidden costs exist for a press release calendar for a Dutch team in 2026?

The product pages of the Amsterdam database name one price of EUR 2,650 per year for two logins, with no separate setup fee on the page, read on 1 September 2026. The hosted newsroom costs EUR 1,750 with no period stated, and that module costs EUR 2,700 with no period stated, as read on the product pages on 1 September 2026. If you need all three, the total is EUR 7,100 for the first year, with the caveat that the period for the newsroom product and the press-question module is not stated.

Prezly Essential costs EUR 100 per month by the year, which is EUR 1,200 per year, but if you need the Standard plan it is EUR 250 per month, as measured on 31 August 2026. Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year, and the price does not include the Dutch-language pages, which are not documented on the pages we measured on 31 August 2026.

Presspage Business essentials costs EUR 20,000 per year, which is a large upfront cost for a small team. The product pages for Presspage also do not document a setup fee, but the annual commitment is significant.

Want the whole set at once? What each newsroom vendor documents.