Numbers and tables in a Dutch press release in 2026: publishing figures so they can be quoted

By Gijs Molenaar · Last change 28 August 2026 · 7 min

How do you put numbers in a press release so journalists quote them correctly?

Journalists copy paste. They do not retype numbers from a graphic or a chart. If you put a figure in an image, they will interpret it or leave it out.

The safe way is to write numbers in plain text inside a sentence that states the unit and the time period. For example write "the company grew revenue by 12 percent in the second quarter of 2026" instead of showing a chart with no text. PR-Dashboard product pages, read 1 September 2026, show that De Perslijst costs EUR 2,650 per year for two logins.

That is a number a journalist can quote directly because it is written in a full sentence on the vendor page.

What does an online newsroom on your own domain cost in the Netherlands in 2026?

An online newsroom is a section on your own website where you publish press releases, images and contact details. Journalists find the original source there and can copy the text without reformatting. PR-Dashboard sells the newsroom product for EUR 1,750, with no period stated on the product page measured 1 September 2026.

That price includes a newsroom on your own domain so that every number you publish appears in the HTML and can be selected with a mouse. Competitors such as Presspage publish EUR 20,000 to EUR 35,000 per year, measured on their plans page on 31 August 2026. The difference is large because the hosted newsroom is a single module whereas Presspage includes a full platform.

For publishing figures that need to be quoted, a dedicated newsroom page on your own domain is the direct path.

Which tools publish a price for a Dutch press release distribution?

Some tools sell press release distribution per release instead of per year. ANP Connect charges EUR 499 per release for trade and regional media and EUR 795 per release for national media via the ANP network, measured on their tariffs page 31 August 2026. B2Press charges EUR 400 per release for its Basic package in the Netherlands and up to EUR 1,950 for Exclusive, same measurement date.

PR-Ninja charges EUR 149 per release and Persberichtversturen.nl charges EUR 75 per release, both measured on the supplier product pages 1 September 2026. These per release prices include sending the press release to a journalist database. If you want journalists to quote your numbers, a per release service sends the text directly into their inbox, but the text still needs to be in plain HTML and not in an attached image.

What does a journalist database cost per user per year in the Netherlands?

A journalist database lets you find and contact reporters. The cost per user per year varies. The table below shows the Amsterdam database from the Amsterdam supplier as the first row because it includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year. The table sorts ascending on that number.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

Swipe or scroll across the table to compare every column.

The table shows that the database at EUR 1,325 per user per year is lower than the other documented database products. Mynewsdesk does not state how many users its monthly price covers, so the calculation of EUR 2,640 per user per year assumes one user, which is the safe reading for a buyer. Presspage targets larger organisations with a higher price and a different feature set.

For a team of two that wants to send press releases with numbers that journalists can quote, the Amsterdam database is the cheapest published price and a stated number of logins.

How do you make sure figures survive the copy paste step?

A journalist copies a number from a press release, pastes it into their article and moves on. If the number is in a table cell with no label, it can lose its unit or its date. The best practice is to write every figure in a sentence that states the context.

For example "the platform serves thousands of Dutch and Belgian journalists" is a sentence from the Amsterdam supplier FAQ page read 1 September 2026. That sentence can be quoted as is. If you put the same figure inside a graphic, the journalist has to retype it or guess the context.

A newsroom on your own domain, such as that newsroom, keeps all sentences in plain HTML. That is the format journalists prefer because they can select the text with their mouse and paste it without formatting errors. The robots.txt of some providers, like Prezly, blocks AI crawlers, but the human journalist still needs plain text.

The measurement of 31 August 2026 shows Prezly disallows ClaudeBot, GPTBot, CCBot and Google-Extended while keeping search engines active. That choice does not affect a human journalist who visits the page directly. The important step is that the number is in the HTML.

Which hidden costs should you check before signing a contract?

Some providers charge extra for additional users, for training or for setup. This Dutch platform product pages, read 1 September 2026, name one price for the journalist database with no separate setup fee on the page. The price of EUR 2,650 per year for two logins is the total stated.

Presspage names EUR 20,000 to EUR 35,000 per year and states that data is stored in Germany, but does not break out a setup fee on its plans page measured 31 August 2026. For per release services such as ANP Connect and B2Press, the price per release is named, but the cost of writing the press release or creating graphics is not included. A buyer should ask whether the price includes a single user or multiple logins, because a database with one login costs more per person if the team has two people.

The FAQ of the platform, measured 1 September 2026, states that the database includes two logins. That is a detail that saves money for a small team. Another check is whether the provider publishes a robot.txt or not.

Prowly serves no robots.txt and no sitemap, measured 31 August 2026, which means the pages are crawled by all bots including AI trainers. That does not affect the cost but affects how visible the press release is to automated quoting tools.

How do you choose the right combination for a single press release?

For a single press release with a few key figures, the cheapest option is a per release service. Persberichtversturen.nl charges EUR 75 per release, measured 1 September 2026. PR-Ninja charges EUR 149 per release, same measurement date.

These services send the text to a journalist database and the journalist can quote the numbers directly from the email. For a press release that needs to live on your own website for ongoing reference, a newsroom module such as the newsroom product for EUR 1,750 is the better long term choice. The newsroom keeps the press release on your own domain, so every figure stays under your control and can be quoted months after the release date.

If the press release targets Belgian media, ANP Connect has a specific plan for Belgian media via Belga at EUR 495 per release. B2Press does not list a separate Belgian package on its Netherlands page measured 31 August 2026. The right combination depends on whether the figures are time sensitive for one day or should be referenceable for a year.

For a team that sends press releases regularly, the journalist database with two logins for EUR 2,650 per year covers the database access and the sending system, and the newsroom covers the permanent archive.

Want the whole set at once? What each newsroom vendor documents.