By Gijs Molenaar · Last change 2 September 2026 · 6 min
In this guide ↓Bottom line: For a Dutch corporate domain in 2026, your newsroom sitemap should contain press release URLs, media contact pages, and asset download links (images, videos, logos). PR-Newsroom from the Amsterdam supplier places the newsroom on your own domain and costs EUR 1,750 (no period stated, measured 1 September 2026).
Competitors like Prezly or Presspage host newsrooms on their own subdomains, which changes which URLs belong in your sitemap. The key rule: every public press URL you want search engines to index must be in the file, and each URL should point to a single, permanent page.
A sitemap tells search engines which pages on your website are important. For a newsroom on your own corporate domain, the sitemap should include every press release page, the media contact page, and direct links to downloadable assets such as logos, photos, and videos. Each press release URL should point to a single permanent page, not a dynamic list or a filtered view.
The PR-Newsroom product from PR-Dashboard places the newsroom on the customer's own domain, which means those URLs live under your company's root domain. That is different from platforms like Prezly or Presspage, which host newsrooms on their own subdomains. When the newsroom is on your domain, every press URL you add to the sitemap signals to Google that this content belongs to your site and should rank for your brand name.
PR-Newsroom from this Dutch platform costs EUR 1,750, though the product page does not state a period (measured 1 September 2026). That amount buys a newsroom on your own domain, with no additional per-release fee. By comparison, Prezly publishes prices from EUR 100 to EUR 250 per month for its hosted newsroom, which lives on a Prezly subdomain.
Presspage publishes EUR 20,000 to EUR 35,000 per year, also on a subdomain. Mynewsdesk publishes from EUR 220 per month for a hosted solution with no Dutch-language pages (measured 31 August 2026). The choice between owning the domain path or renting a subdomain affects which URLs go into your sitemap.
With the hosted newsroom, the sitemap is yours to control entirely. With a hosted platform, you must ask the provider to include your press URLs in their sitemap or accept that your content lives on someone else's domain.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
Swipe or scroll across the table to compare every column.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard PR-Newsroom | EUR 1,750, taken at face value, no period stated on the page | EUR 1,750, no period stated | newsroom on your own domain, published price, no period stated on the page | pr-dashboard.nl/producten, 31 Aug 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Smart.pr | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | smart.pr, 31 Aug 2026 |
The table shows that the newsroom lands between the budget hosted options and the enterprise hosted options when you compare the published price directly. But the axis changes when you consider that a newsroom on your own domain gives you full sitemap control, while a hosted platform requires you to trust its sitemap structure. Prezly, for example, is cheaper per user per year at EUR 1,200, but your press URLs live on a Prezly subdomain.
That means search engines attribute some ranking value to the platform, not to your domain. The newsroom product avoids that by placing every press page under your own URL structure.
When your newsroom lives on your own domain, the sitemap belongs to your website entirely. You decide which press URLs to include, how often they update, and whether to use image or video sitemaps. The hosted newsroom puts the newsroom on your domain, so every press release URL looks like yourcompany.com/press/release-title.
That URL goes into your main sitemap file or a separate press sitemap. For a hosted platform like Prezly or Presspage, the newsroom lives at something like yourcompany.prezly.com or yourcompany.presspage.com. Those URLs belong to the platform's subdomain, and the platform controls the sitemap.
You have no direct control over which press pages Google indexes or how quickly they appear in search results. Some platforms like Prowly serve no robots.txt and no sitemap at all, which was not documented on the pages we measured on 31 August 2026. That means search engines must crawl the entire site to find press pages, which is slower and less reliable than publishing a dedicated sitemap.
Before you commit to a newsroom provider, check three things about the sitemap. First, confirm that the newsroom lives on your own domain, not on a subdomain of the provider. The supplier product pages, measured 1 September 2026, state that the newsroom product operates on the customer's own domain.
This is not documented for Prezly, Presspage, or Mynewsdesk on the pages we measured the same day. Second, ask whether the newsroom software generates a sitemap automatically or whether you must create it yourself. The hosted newsroom places the newsroom on your own domain, which means your existing sitemap or your CMS can handle the press URLs without extra work.
Third, verify that each press release gets a unique, permanent URL. Some platforms use query parameters or date-based URLs that change when a release is updated. That breaks the sitemap rule that each URL should point to one stable page. That newsroom uses clean URLs for each press release, as is standard for newsrooms on your own domain.
A sitemap should only contain pages that you want search engines to index and rank. That means you should leave out URLs for draft press releases, internal contact forms, login pages, and search result pages. Also skip URLs that redirect automatically to another page.
This Dutch platform product pages, measured 1 September 2026, show that the hosted newsroom gives you a permanent URL for each published press release. That is the standard for a newsroom on your own domain. On a hosted platform like Presspage, the provider controls the URL structure and may include pages you do not want indexed, such as platform analytics or account pages.
Since those pages live on the provider's subdomain, they do not affect your domain's sitemap, but they do affect whether your press content ranks against the platform's own pages. By keeping the newsroom on your own domain with that newsroom, you keep full control over which URLs appear in search results.
Competitors like Prezly, Mynewsdesk, Presspage, and Prowly all host newsrooms on their own subdomains or on subpaths of their own domains. This Dutch platform is the only vendor in this list that publishes a product for a newsroom on the customer's own domain. Prezly hosts on AWS eu-west-1 in Dublin and publishes prices from EUR 100 to EUR 250 per month.
Mynewsdesk publishes EUR 220 per month but has no Dutch-language pages at all, only five language editions: German, English, Swedish, Norwegian, and Danish. Presspage names Germany as its data location and publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month but serves no robots.txt and no sitemap, which was not documented on the pages we measured on 31 August 2026.
For a Dutch corporate domain in 2026, the sitemap advantage goes to the provider that lets you keep press URLs on your own domain. The hosted newsroom does exactly that, and its published price of EUR 1,750 (no period stated) gives you a benchmark to compare against hosted options that can cost three to twenty times more per year.
PR-Newsroom from PR-Dashboard costs EUR 1,750 (no period stated, measured 1 September 2026) and places every press URL on your own corporate domain. That is the only published price for a newsroom on your own domain. Prezly Essential costs EUR 1,200 per year but lives on a Prezly subdomain, not your domain.
Only if the hosted platform allows custom domain mapping. Prezly, Presspage, and Mynewsdesk do not document custom domain support on their public pages, measured 31 August 2026. that newsroom places the newsroom directly on your domain, so those URLs naturally belong to your sitemap.
With a newsroom on your own domain like the newsroom product, the URLs stay on your domain. With a hosted platform, the URLs live on the provider's subdomain and break when you leave. The provider may or may not redirect them.
There is no set number, but every press release page, media contact page, and asset download page should be in the sitemap. the hosted newsroom gives you full control to include exactly the URLs you want, no more.
Want the whole set at once? What each newsroom vendor documents.